On today’s episode of The CashPT Lunch Hour, Aaron talks with Greg Schaible (DPT, CSCS), owner of On Track Physiotherapy and Owner of the online educational resource for sports and orthopedic clinician's Sports Rehab Expert.
Aaron and Greg, dive into the best and worst marketing strategies Greg’s tested over the last 5 years to grow his cash-based physical therapy practice. You’ll save yourself a lot of time by listening to Greg’s insights about what’s worked and what’s not for both in his brick and mortar business and his online sports rehab business. Listen in and cut your learning curve in half thanks to Greg! Enjoy.
“You’re never going to grow until you have the capacity to grow.”
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11:03 - Making the transition from part time to full time as a physical therapy cash-based practice.
15:29 - The #1 thing Greg did to get patients in the door when starting his physical therapy practice on the side.
18:48 - Learning from early mistakes, what you need before going to a health fair. How to not market your physical therapy services at a live event.
19:54 - How Greg converts prospects into patients during gym visits currently.
26:00 - One easy way to get more emails and attention at a health fair
30:00 - “It's not what you know, it's who you know” how Greg get into his online business Sports Rehab Expert
33:38 - The nitty-gritty details of buying an online business, moving a membership from one person to another, re-engaging the online community and building trust with your email list.
42:20 - Crucial learning mistakes to avoid for physical therapists looking to use email marketing to sell information products.
43:34 - Greg’s advice for a cash practice owner and online business owner and why having a coach is crucial.
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