Have you ever considered niching down your clinic? Tune in today to find out how Kevin Schmidt, PT, MSPT, CMP, Bike PT established Pedal PT, a practice geared towards cyclists. Kevin shares how he started his practice and some unique local marketing strategies he uses to reach out to the community. Plus, stay tuned to find out how Kevin is franchising his business.
“As a bike niche practice...a lot of the people that we see initially as competition as business owners and clinic owners ultimately become your referral sources.”
What do you want to hear from the CashPT Lunch Hour?
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8:00 How Kevin got into bikes
11:20 Aches and pains that come with biking
16:20 How Kevin got the motivation to open his own practice
23:40 Kevin talks about his niche and authenticity
29:30 Kevin’s unique local marketing tactic-Free Coffee!
39:45 Do insurance companies pay for a bike fitting?
43:40 Pedal Pt’s relationship with other businesses
49:40 Cultivating Google reviews
52:00 Kevin’s next steps - Franchising!
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