Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.
Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!
“There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.”
What do you want to hear from the CashPT Lunch Hour?
10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!
4:01 - Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy
12:01 - Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.
19:37 - How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs
24:38 - The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product
32:33 - Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market
37:19 - Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business
41:49 - What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad
48:35 - Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing
56:10 - What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security
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