Having a niche allows you to be successful even when there are other clinics vying for the same customers. Learn how to develop your niche on today’s episode featuring Kevin DeGroot. Owner of TZero Physio and the Triathlon Injury Support Group, Kevin shares how he developed his niche and why you should do the same.
Join Aaron and Kevin as they discuss how your niche will not only help your business but could help other people’s businesses as well! Catch more on how to be successful in your community and use your niche to establish your network.
“If we can go together, we can go a lot further.”
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1:40 - Introducing Kevin DeGroot and how he narrowed his focus to triathlon physical therapy
7:18 - How Kevin realized he was actually working for the physician and front desk rather than his client, and how he made the switch to his own cash PT practice
13:58 - The benefits of owning your own business and why you should consider making the step to starting your own practice
18:37 - Build your business around community and family. What you can do to promote family in your own life and in your employee’s lives while also making yourself an expert in your field
24:20 - What you can expect from Kevin and TZero Physio in the future: closing the middle ground between the professional and amateur athlete
31:36 - How to set up an online resource that benefits your patients and promotes further care beyond what we normally could accomplish
36:33 - The #1 thing you need to do when starting up an online resource for your patients and practice and the #1 thing you can do to bring patients into your clinic
42:23 - How you can grow your clinic without competing with other cash PT clinics in the same area
47:10 - 4 ways to get your business going and get out of the first stages of developing your cash PT practice
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