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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Now displaying: August, 2019
Aug 29, 2019

No matter how much clinical training you got in school, you likely left unprepared for the nuance of patient care and private practice. Through his Mentorship Bootcamp, Darryl Yardley helps physiotherapists, from recent graduates to practice owners, develop the Business Acumen Mindset and avoid the trap of neglecting the patient experience. He joins Aaron in this episode to explain the primary components of good client management, and how to encourage your employees to take ownership over their own interactions with patients. You’ll hear how to identify your Key Patient Indicators, how to leverage them to grow your business, and how they can help you create a patient-focused system for better client results. If you’re ready to take your clinic, and your team, to the next level by implementing a few simple strategies, don’t miss this episode.

 

“You have to obsess over patient outcomes in order to do well in business.”

-Darryl Yardley

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • The secret sauce to practice management
  • Why physios need to understand the business side of clinical practice to have a bigger impact on their patients and in their professions  
  • How to create a value component so that you never need to have a conversation about money again
  • What you’re really selling to your patients (hint: it’s not physio)
  • Understanding what Key Patient Indicators are, and how to use them to grow your business
  • Why “soft skills” are the most important aspects of your clinical practice, and how to leverage them for better patient experiences
  • Are you making these mistakes that are bringing your KPIs down?
  • How to support your employees to be successful and encourage them toward being patient-focused
  • The questions you need to be asking candidates before you hire them, and how to keep a running list of potential recruitments 

 

Resources:

 

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Aug 22, 2019

How are you supposed to build an effective marketing strategy you don’t know how to build an ad, you don’t know who to target, and you have no idea where to start? Jordan Mather is the co-founder of PT MISFITS: Marketing Innovation, Sales Funnels, and Information Technology for Physical Therapists. PT MISFITS helps clinics implement comprehensive promotion strategies, from developing Facebook ads to creating a high-ROI referral system. In this episode, he walks Aaron through the exact steps you need to take if you want to create an effective ad. He shares some of the tools he uses with his clients and explains why your primary focus should be on building relationships. If you want to start turning people into leads, and leads into paying clients, you can’t miss the actionable advice Jordan gives in this episode.

 

“All marketing is is building relationships.”

-Jordan Mather

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • The #1 marketing mistake you’re making right now
  • What 3 things you must have in place before you start running Facebook ads, and what you need to look at if your ads aren’t getting results
  • How PT MISFITS uses avatars and rapid-fire testing to create high-converting ads
  • Use this one Facebook ads hack to find out how your patients are interacting with your content
  • If you bury a hook, you can’t catch a fish: Understanding the difference between your hook, your offer, and your service
  • Follow this simple three-step template to build effective hooks
  • Getting to know the Value Ladder, plus some of Jordan’s suggestions for ways to give free value to your audience
  • How to correctly leverage relationship-based marketing to tap into your highest ROI potential
  • What you should be focusing on if you don’t have ad spend
  • Jordan’s tips for digging into local SEO for your practice

 

Resources:

 

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Aug 15, 2019

How do you marry multiple passions to create a thriving cash-based clinic and education business? Mike Reinold is a PT and baseball fanatic who landed his dream job treating the Boston Red Sox before he was thirty. Today he’s the owner of Champion Physical Therapy and Performance, a gym and clinic getting Mike closer to his new dream of a four-day workweek. He’s still dedicated to helping athletes level up their performance and get back to their sport after injury, but with Champion, he’s able to do it all on his terms. He’s also the brain behind several online courses, a top-ranked PT podcast, and a blog with over 1,000 high-impact posts. He joins Aaron in this episode to share how he went from treating 40 patients a day to having full autonomy over his practice and still having space to mentor the next generation of PTs. It’s time to go all in on your dreams; check out this episode to hear how Mike did it.

 

“Take your experiences, good and bad, and shape how you want your life and your practice to go forward.”

-Mike Reinold

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

 

In This Episode:

  • How Mike went from treating 40 patients every day to treating one elite group, the Boston Red Sox, all day
  • Why Mike left his dream job to open his own clinic
  • How being cash-based gives you freedom over how you treat and autonomy over your time
  • Mike’s “eat what you kill” approach to his employees
  • How to scale up your team and know when it’s time to grow
  • Why creative outlets and mentorship are so important
  • The fastest way to succeed if you’re thinking about opening a cash-based clinic
  • How to blend performance and rehab by opening a gym and PT practice

 

Resources:

 

Connect with Mike:

 

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Aug 8, 2019

Starting your own cash-based practice can feel impossible when you don’t have a clear path to success and the mindset to match. This episode is an exclusive reading of the first two chapters of Aaron’s brand new book, The CashPT Blueprint. In Chapter one, you’ll hear about the anatomy of Aaron’s practice, from the equipment he uses to the types of patients he treats. In chapter two, Aaron digs into the components of the CashPT mindset, from understanding your value to positioning yourself as a decision-maker. Your mindset and foundations can make or break your transition into a cash-based practitioner, so you don’t want to miss this episode. Make sure you listen until the end so you hear how to get The CashPT Blueprint for FREE.

 

“You have to lead with value and provide value to your patients. You also need to value yourself.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:00 - What is the difference between a patient who goes to a cash-based practice rather than to an in-network PT? 

5:39 - Keep your clinic environment to these essentials for optimal patient comfort while maintaining a low overhead

9:43 - The one thing you need to start practicing to adopt the worth mindset

11:37 - Why you need to lead with value, and how to start valuing yourself

14:35 - How to position yourself as the decision-maker in your patients’ course of care

16:44 - How to transition from the “technician” mindset and label to the “doctor” mindset

 

Resources:

 

Connect with Aaron:

Aug 1, 2019

Massive success doesn't come from staying comfortable and being a victim to your circumstances. Ryan Obernesser was a scared, anxious kid who found himself fresh out of school, dealing with heartbreak, and having to move home in the middle of the night to a town Forbes has called one of the worst places in the country to start a business. A few years later, he’s running a six-figure per month gym in that city and is teaching other fitness pros to do the same. He sits down with Aaron in this episode to chat about the huge role mindset played in his ability to get out of his own head and start making an impact -- and cash. You’ll hear how he uses visualization, how he went from working a job he created to running a real business, and some concrete strategies that keep him at 40% profit margins with a full-time team. It’s time to get out of your way and get over yourself, and this is where you need to start.

“You get that confidence to believe that you can really do anything. It gives you the power to say, ‘What can I do now?’... ‘Why not me?’”

-Ryan Obernesser

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:04 - The path that led Ryan to open his gym in a town Forbes has listed one of the worst places to start a business

8:46 - How hiring a coach helped Ryan increase his prices overnight and double his revenue in 3 months -- plus the advice that changed the game for Ryan

15:18 - How self-development and working out helped Ryan go from a scared and anxious kid to a high-achieving business owner ready to impact the world

20:31 - What your marketing needs to focus on if you’re looking for clients willing to pay a higher price for your services

28:49 - Finding high-end clientele isn’t just about finding people who have money. Here are the other things you need to look for

30:18 - The one thing you need if you want to turn leads into clients, plus Ryan’s “always or never” philosophy with his team

34:34 - Ryan’s secrets to a 40% profit margin

42:16 - How PTs and gym owners can ditch the scarcity mindset and build mutually beneficial relationships

 

Resources:

Connect with Ryan: 

 

Connect with Aaron:

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