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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Now displaying: June, 2019
Jun 27, 2019

When you’re stuck in the PT mill, it can be hard to believe that there’s a better way to practice. Elizabeth Wergin found herself at a crossroads last year after a decade in physical therapy: she could walk away from the field she loved or she could take the leap into opening her own clinic. One year after launching, she’s doubled her rates, is working on her own wellness collaborative and is healing patients on her own terms. In this episode, she joins Aaron to tell you how she did it. You’ll hear how she’s getting 85% conversion rates from discovery visits, the mistakes she wants you to avoid, and the one thing she did that tripled her monthly income. If you want to fail-proof your practice, don’t miss what she’s got to say.

 

“When you get a person to talk about why they’re there and why they need their pain gone, they get it.”

-Elizabeth Wergin

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:25 - How a family tragedy inspired Liz to get out of the PT mill and how she got inspired to start her own cash-based practice

8:31 - What Liz did to get her husband on board with her new business venture

14:07 - The one thing Liz wishes she’d done from the beginning and how Aaron helped triple her monthly income

17:53 - How she handles patients who question her about not accepting insurance

19:20 - What’s changed for Liz since hiring a coach and how she doubled her rates in the first year of business

24:30 - How Liz finds the right patients and gets them to say yes

29:57 - Why it’s important to work for something that lights you up and how Liz is setting goals that fulfill her

35:07 - Liz’s best advice for starting a cash practice and making sure entrepreneurship is right for you

43:31 - Why you need to let yourself get uncomfortable and get to the real root of people’s pain

 

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Jun 20, 2019

How can you immediately get better at sales and generate more income for your cash PT business? All it takes is asking the right questions. In this episode, Aaron shares the top five questions you must be asking potential patients. They’ll stop you from feeling sales-y and explaining your value to people by leading them to see the value themselves. You’ll also get some bonus questions to help you close, techniques for dealing with objections, and instructions for getting exact scripts you can use in your practice today for free. With this training in your arsenal, you’ll never have to worry about getting patients to pay cash for physical therapy again!

 

“People don’t make analytical decisions about their health, they make emotional decisions.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:27 - The realization that made Aaron raise his rates and how he learned sales to make it happen

14:23 - You’re talking to your patients about the wrong thing. Here’s why you need to stay away from analytical conversations

16:12 - What is permission-based selling?

17:50 - The top five questions you must be asking your patients

21:41 - Three bonus questions that will help you close the sale

23:00 - What to do if you get an objection

25:00 - Objections aren’t no’s. Here’s what they usually mean

26:50 - How you can get a PDF of these questions, scripts to use in your practice, and follow up sales training from Aaron all for free

 

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Jun 13, 2019

What’s the number one way to get patients into a new cash-based PT practice? Derek Nielsen leveraged the power of community in his first year as a business owner and is already on track to hit six figures in year two. In this episode, he joins Aaron to tell you how he did it. He shares how he booked and delivered valuable workshops with other health-based businesses to generate leads without spending a dime. You’ll also hear about his other successful marketing tactics and the tactics that weren’t so successful. Further, Derek addresses some mental blocks you might have about going cash-based, how to break through them, and how to keep your costs low to hit your year one goals.

 

“They want their life back… That person is not thinking about cost, they’re thinking about solutions. And if you can be a solution, you can’t really put a dollar sign on that.”

-Derek Nielsen

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

7:58 - Why it’s important to aim high and sell big, and how Derek makes selling PT simple

13:16 - How to get over your money objections by remembering that you are not the patient

15:52 - The #1 marketing tactic that drove patients to Derek’s practice in the first year

16:58 - How you can book workshops to get in front of potential clients, deliver stellar results, and get them in your door

28:15 - Why you have to provide value before asking for a penny

31:08 - How you can approach referrals from all angles for low-energy, high-converting marketing

42:23 - What’s the difference between sales and marketing? How is Derek actually selling his services after getting people in his clinic?

46:40 - Ideas for structuring your packages and why you don’t need to worry about someone getting “better” before they’ve used all of their sessions

51:55 - Derek’s advice to keep your costs down and hit your year-one goals

 

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Jun 6, 2019

What do you need to do to launch your cash practice in the next year? Tyler Shelton is finishing up his CashPT residency and is gearing up to open his practice in the coming weeks. He joins Aaron in this episode to share exactly what he’s done since starting work on his business six months ago. You’ll hear what’s gone into his clinical space, the tech he’s using, how he plans to drive traffic to his new website, and why you need a mentor ASAP. You’ll also hear the advice he wishes he’d taken and the number one thing he recommends if you’re ready to transition to a cash-based practice.

 

“Being available is the most important thing, and I’m not going to be available if I don’t take imperfect action.”

-Tyler Shelton

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:11 - What Tyler has done over the past six months to get ready for his clinic’s opening

5:19 - The piece of advice Tyler wishes he’d taken

7:02 - What a brand new cash PT clinic looks like and what your space needs for treating patients

10:11 - The most important thing Tyler’s learned while preparing for launch

11:21 - What you need to keep in mind about marketing your PT practice

12:58 - How Tyler has grown as a therapist since leaving the insurance hamster wheel and working with Aaron

20:11 - The tools, software, and tech you need to start your cash PT business

27:29 - Why the insurance system is bad for patients and why dedicated cash-based therapists are necessary to provide better treatment

36:33 - The #1 thing you need to do to start your own cash practice and hit the ground running

 

Resource:

 

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