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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Now displaying: January, 2019
Jan 31, 2019

Any healthcare professional needs to be a good entrepreneur. Dentists, physical therapists, chiropractors, or whatever profession you are, you need to know how to run your business. Today’s show features Mark Costes, a dentist, dental coach, private practice coach, and so much more. Mark is the founder of both Dental Success Institute and Horizon Schools of Dental Assisting. He is also the author of the internationally recognized book Pillars of Dental Success. Not only that, but he is also the host of The Dentalpreneur Podcast. Listen now to hear how to be a successful entrepreneur. Start applying these principles and you’ll not only see success, but you’ll see satisfaction.

“Effort is more important than talent.”

-Mark Costes


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:38 - How a broken jaw led Mark to go into dentistry and how he transferred to starting and owning over a dozen private dental practices

7:59 - Why effort is more important than talent and how Mark used his own weaknesses to fuel and refine his strengths

12:26 - The perfectionist mindset: What you may be masking if you are a perfectionist and why you need to get the CEO work done before you get the clinician work done

16:51 - If you have multiple practices, you need to implement THIS principle to streamline your systems and maximize cash flow

22:47 - Dentists have more private practices than physical therapists do. Find out why that is, and how cash-based physical therapists can learn from the dental industry

29:03 - The biggest challenge dentists face when it comes to costs and prices. Hear the 2 main reasons customers reject care from dentists that also apply to physical therapy

33:49 - Your success is built on more than just your services. What Mark noticed would help his practices achieve success and how he started coaching people on this

39:12 - The 1 thing that helped Mark’s coaching career and how The Dentalpreneur Podcast became so successful

 

Resources:

 

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Jan 24, 2019

The first steps toward establishing your digital presence? Learn and grow. You’ll hear that and more about digital marketing in this episode with Dr. Will Boyd. Will is the co-owner of Healthy Funnel, host of the Knowbodies Podcast, and a Digital Marketing Consultant. Refine your business and online presence to provide easier access to your services. No matter how comfortable you are with technology, hear from Will on how you can use your website to create a better business.

 

“You can learn anything when you put time in. You just have to commit to learn.”

-Will Boyd

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

3:39 - Don’t bore your patients! Why you need to tell stories to help your patients reach their goals

9:56 - Why it’s not impossible to learn and grow in your knowledge of and familiarity with technology

17:45 - Have you ever wanted a clone? How you can use technology to do more with your time no matter what your experience is

21:00 - The #1 way to expand your client list and increase your sales. Hint: It has nothing to do with logic

23:54 - Why Will questioned the insurance-based system from the beginning and how he made the switch to cash-based

30:14 - Find a need? Find a way to meet it. How digital marketing became Will’s field of expertise

34:35 - Take advantage of the catalog: 3 steps to getting people to actually buy into your product or services

48:36 - The 2 secrets to successfully starting and maintaining a business partnership

54:39 - How Will plans to lower the average student debt by $50,000 and the simple step you need to get better at business

 

Resources:

 

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Jan 17, 2019

Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.

Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!


“There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.”

-Alex Engar

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:01 - Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy

12:01 - Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.

19:37 - How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs

24:38 - The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product

32:33 - Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market

37:19 - Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business

41:49 - What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad

48:35 - Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing

56:10 - What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security

 

Resources:

 

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Jan 10, 2019

If you are struggling to grow your clinic or find success in your practice, it might be because you are afraid of success! Today’s show examines that all you need to offer is the best value to your customers so it becomes easy to find success.

In this episode, John Davidson joins Aaron to talk about his experience as the owner of GSO Crossfit and Calso Physical Therapy. Hear how you can use a few simple principles to create the best exercise or physical therapy experience out there. Success is right at your fingertips, so go get it!

 

“Are you gonna invest in yourself, spend the money, and do what you need to get better? Or are you going to continue with the status quo?”

-Dr. John Davidson

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:08 - The 2 things physical therapists struggle with the most and how Crossfit and a cash-based practice fixed those things for John

10:42 - Think like the customer: What do you need to change about your mindset to make the switch to cash-based physical therapy

17:34 - In advertising and in practice, why it is O.K. to disagree with physicians and help people heal the RIGHT way

22:45 - Not your typical gym: How John has modified Crossfit to be an excellent source of fitness and health

27:19 - Why workouts NEED to be adaptable to the person’s needs: People need to be healthy, not exercised to the point of failure

35:32 - The keys to having a successful gym and a successful clinic: How John has progressed as an employer to guarantee good hires for his staff

39:10 - Hire Slow and Fire Fast: What your hiring process and your approach to firing employees should look like

42:31 - The #1 thing John learned in 2018: What it takes for you to grow your clinic and avoid the negative side of what can happen

46:27 - The #1 thing you need to implement in all areas of your life to start growing your clinic, improving your personal abilities, and providing for your family

 

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Jan 3, 2019

Finding it difficult to make your business stand out? Identify your area of expertise and display its value! Eric Bach joins Aaron on the CashPT Lunch Hour to share how he became a successful business owner. As the founder of Bach Performance and Bach Business Coaching, Eric knows how to maximize success in the business world. Listen to find out how you can expand your business by improving your sales abilities and advertising the quality of your service!

 

“When I charged a higher rate, people became more committed and we're getting better results.”

-Eric Bach


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:30 - Transitioning from passion to business: What you need to do take your passion and turn it into a business

9:00 - Whether it be for football or for business, you need direction. Why having a coach in all areas of life will drive you to success

15:18 - The steps Eric took to get out of the hole and find success in every situation and what you can do to use copyright to get an edge in your industry

23:35 - How to make your business, your expertise, and your potential stand out: The fundamental things Eric has done to expand his business and sphere of influence

31:07 - Why you need to understand the value of sales and how you can improve your marketing tactics to benefit your business AND the customers

38:30 - How to prepare for your sales calls, provide incredible service for your clients, and become comfortable asking tough questions of your clients

43:03 - Closing the deal: What you can do to take people’s mindset beyond the financial expenses and focus on the results they want

47:44 - Taking your business from small to successful! What Eric has done to create an efficient and repeatable communication service to promote customer growth


Resources:

 

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