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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Now displaying: 2019
Sep 19, 2019

How do you go from sitting in federal prison and addicted to drugs to running a seven-figure business in only a few years? After turning his back on a lifelong passion for fitness in favor of drugs and alcohol, Tom Miller did two stints in prison that left him homeless and deeper in his addiction than ever. Now, with the help of some tough love and soul searching, Tom is the owner of Lifelight Fitness, a million-dollar gym dedicated to taking a holistic approach to fitness and paying their trainers six-figures a year. One of his secrets to success is the Lifelight Sales System and he joins Aaron today to share how he and his team consistently close with this method. You’ll hear exactly how to respond to objections, get to the root of your prospects’ needs, and create incentives for employees to close on their own. You’ll also hear how Tom pulled himself out of rock bottom up to a top-tier income by focusing on serving others. Don’t miss it.

“Every time you close a deal, you strengthen a relationship.”

-Tom Miller

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • Tom’s journey from being a successful teacher to an addict in federal prison
  • How Tom went from the cycle of alcoholism to increasing his employer’s revenue 400% and was encouraged to start his own business
  • The two things Tom does differently in his business that has made him successful
  • How he empowers coaches to control their own income and why it’s so important to invest in your team
  • Why selling is noble: Hear what closing a deal is really about
  • The secret to building value, connecting more, and raising emotional certainty to get through your prospects’ objections
  • How to respond to someone who thinks you’re being pushy when you sell 
  • How to ditch the scarcity mindset and incentivize your trainers and therapists with transparency and opportunity
  • Why you have to invest in a coach, and more tips from Tom that will immediately help you grow your business

 

Resources:

Connect with Tom:

 

Connect with Aaron:

Sep 12, 2019

What’s the most powerful, immediate reset tool you can use in your PT practice? Trigger point dry needling is a great way to help your patients start to release pain and increase performance. When Paul Killoren opened a cash practice where he offered dry needling, he accidentally found himself in a high-demand niche. Now he’s one of the clinicians behind iDryNeedle, a company of transformative leaders in movement health who provide innovative and quality products specifically for physical therapists. Today he’s joining Aaron to explain why dry needling is a must-have addition to your clinical toolbox. You’ll hear how needling changed the way he approaches treatment, how iDryNeedle was started as a means to advocate for PTs, and why we need to work together to create systemic change in physical therapy.

 

“If you are passionate and you devote the energy and you put the commitment into your practice, it’s going to work.”

-Paul Killoren

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • Paul’s journey from the PT mill to treating on the Microsoft campus
  • How Paul started a cash practice and accidentally found a niche with needling
  • Reset, Reinforce, Reload: Understanding where needling can fit into your practice and how to get longer-lasting outcomes
  • How to negotiate with patients who only want needling to ensure that you’re giving them the best treatment possible
  • Where PTs really belong: Paul explains why you can’t limit your practice by only addressing pain or injury
  • Are you cut out for running your own cash practice? Hear what you need to leverage to be successful
  • Why Paul closed his cash practice to start iDryNeedle as a way to advocate for the PT community
  • The two innovations of Myotech needles that make massive differences in treatment, and how Paul is creating his own needles
  • Why even the best physicians are doomed to struggle in the insurance-based system, and why you need to support individual clinicians to create systemic change 

 

Resources:

Connect with Paul:

 

Connect with Aaron:

Sep 5, 2019

One of the primary benefits of starting a cash-based clinic is the freedom to practice in the way that you feel will best serve your patients. For Jim Heafner, that means focusing on stellar client experience and taking a holistic approach to treatment. Jim is the owner and lead PT at cash-based Heafner Health in Boulder, Colorado. When he’s not healing someone hands-on, he’s educating; Jim has written three books and is the author of the Student Physical Therapist blog, which attracts more than 65,000 views each week. In this episode, he digs into why trust and service are the cornerstones of his clinic. He shares why client care can make or break your clinic, how to incorporate yoga into your practice, and how you can build a sustainable referral system the right way. Turn up the volume and get into it if you’re ready to create a practice that fulfills you while helping others.

 

“The hard work is the journey... so you have to enjoy what you’re doing.”

-Jim Heafner

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • The number one thing Jim prioritizes that sets him apart from insurance-based healthcare providers
  •  How the mind-body connection in yoga can help you internalize and understand your patients’ pain, and how incorporating yoga can level up your practice
  • Why you need to take a biopsychosocial approach to your treatment and get the root of the ‘why’ of your clients’ pain
  • The power of touch: Why finding the location of pain is the key to building confidence in your patients
  • The biggest mistake therapists make when trying to partner with a gym to build their brand
  • How to build a more effective referral system with gyms, and why you need to be out building relationships with potential clients
  • Should you write a book? Hear how it can help you do an in-depth research review to increase your skills while helping more people at once

 

Resources:

 

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Aug 29, 2019

No matter how much clinical training you got in school, you likely left unprepared for the nuance of patient care and private practice. Through his Mentorship Bootcamp, Darryl Yardley helps physiotherapists, from recent graduates to practice owners, develop the Business Acumen Mindset and avoid the trap of neglecting the patient experience. He joins Aaron in this episode to explain the primary components of good client management, and how to encourage your employees to take ownership over their own interactions with patients. You’ll hear how to identify your Key Patient Indicators, how to leverage them to grow your business, and how they can help you create a patient-focused system for better client results. If you’re ready to take your clinic, and your team, to the next level by implementing a few simple strategies, don’t miss this episode.

 

“You have to obsess over patient outcomes in order to do well in business.”

-Darryl Yardley

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • The secret sauce to practice management
  • Why physios need to understand the business side of clinical practice to have a bigger impact on their patients and in their professions  
  • How to create a value component so that you never need to have a conversation about money again
  • What you’re really selling to your patients (hint: it’s not physio)
  • Understanding what Key Patient Indicators are, and how to use them to grow your business
  • Why “soft skills” are the most important aspects of your clinical practice, and how to leverage them for better patient experiences
  • Are you making these mistakes that are bringing your KPIs down?
  • How to support your employees to be successful and encourage them toward being patient-focused
  • The questions you need to be asking candidates before you hire them, and how to keep a running list of potential recruitments 

 

Resources:

 

Connect with Darryl:

 

Connect with Aaron:

Aug 22, 2019

How are you supposed to build an effective marketing strategy you don’t know how to build an ad, you don’t know who to target, and you have no idea where to start? Jordan Mather is the co-founder of PT MISFITS: Marketing Innovation, Sales Funnels, and Information Technology for Physical Therapists. PT MISFITS helps clinics implement comprehensive promotion strategies, from developing Facebook ads to creating a high-ROI referral system. In this episode, he walks Aaron through the exact steps you need to take if you want to create an effective ad. He shares some of the tools he uses with his clients and explains why your primary focus should be on building relationships. If you want to start turning people into leads, and leads into paying clients, you can’t miss the actionable advice Jordan gives in this episode.

 

“All marketing is is building relationships.”

-Jordan Mather

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

In This Episode:

  • The #1 marketing mistake you’re making right now
  • What 3 things you must have in place before you start running Facebook ads, and what you need to look at if your ads aren’t getting results
  • How PT MISFITS uses avatars and rapid-fire testing to create high-converting ads
  • Use this one Facebook ads hack to find out how your patients are interacting with your content
  • If you bury a hook, you can’t catch a fish: Understanding the difference between your hook, your offer, and your service
  • Follow this simple three-step template to build effective hooks
  • Getting to know the Value Ladder, plus some of Jordan’s suggestions for ways to give free value to your audience
  • How to correctly leverage relationship-based marketing to tap into your highest ROI potential
  • What you should be focusing on if you don’t have ad spend
  • Jordan’s tips for digging into local SEO for your practice

 

Resources:

 

Connect with Jordan:

 

Connect with Aaron:

Aug 15, 2019

How do you marry multiple passions to create a thriving cash-based clinic and education business? Mike Reinold is a PT and baseball fanatic who landed his dream job treating the Boston Red Sox before he was thirty. Today he’s the owner of Champion Physical Therapy and Performance, a gym and clinic getting Mike closer to his new dream of a four-day workweek. He’s still dedicated to helping athletes level up their performance and get back to their sport after injury, but with Champion, he’s able to do it all on his terms. He’s also the brain behind several online courses, a top-ranked PT podcast, and a blog with over 1,000 high-impact posts. He joins Aaron in this episode to share how he went from treating 40 patients a day to having full autonomy over his practice and still having space to mentor the next generation of PTs. It’s time to go all in on your dreams; check out this episode to hear how Mike did it.

 

“Take your experiences, good and bad, and shape how you want your life and your practice to go forward.”

-Mike Reinold

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

 

In This Episode:

  • How Mike went from treating 40 patients every day to treating one elite group, the Boston Red Sox, all day
  • Why Mike left his dream job to open his own clinic
  • How being cash-based gives you freedom over how you treat and autonomy over your time
  • Mike’s “eat what you kill” approach to his employees
  • How to scale up your team and know when it’s time to grow
  • Why creative outlets and mentorship are so important
  • The fastest way to succeed if you’re thinking about opening a cash-based clinic
  • How to blend performance and rehab by opening a gym and PT practice

 

Resources:

 

Connect with Mike:

 

Connect with Aaron:

Aug 8, 2019

Starting your own cash-based practice can feel impossible when you don’t have a clear path to success and the mindset to match. This episode is an exclusive reading of the first two chapters of Aaron’s brand new book, The CashPT Blueprint. In Chapter one, you’ll hear about the anatomy of Aaron’s practice, from the equipment he uses to the types of patients he treats. In chapter two, Aaron digs into the components of the CashPT mindset, from understanding your value to positioning yourself as a decision-maker. Your mindset and foundations can make or break your transition into a cash-based practitioner, so you don’t want to miss this episode. Make sure you listen until the end so you hear how to get The CashPT Blueprint for FREE.

 

“You have to lead with value and provide value to your patients. You also need to value yourself.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:00 - What is the difference between a patient who goes to a cash-based practice rather than to an in-network PT? 

5:39 - Keep your clinic environment to these essentials for optimal patient comfort while maintaining a low overhead

9:43 - The one thing you need to start practicing to adopt the worth mindset

11:37 - Why you need to lead with value, and how to start valuing yourself

14:35 - How to position yourself as the decision-maker in your patients’ course of care

16:44 - How to transition from the “technician” mindset and label to the “doctor” mindset

 

Resources:

 

Connect with Aaron:

Aug 1, 2019

Massive success doesn't come from staying comfortable and being a victim to your circumstances. Ryan Obernesser was a scared, anxious kid who found himself fresh out of school, dealing with heartbreak, and having to move home in the middle of the night to a town Forbes has called one of the worst places in the country to start a business. A few years later, he’s running a six-figure per month gym in that city and is teaching other fitness pros to do the same. He sits down with Aaron in this episode to chat about the huge role mindset played in his ability to get out of his own head and start making an impact -- and cash. You’ll hear how he uses visualization, how he went from working a job he created to running a real business, and some concrete strategies that keep him at 40% profit margins with a full-time team. It’s time to get out of your way and get over yourself, and this is where you need to start.

“You get that confidence to believe that you can really do anything. It gives you the power to say, ‘What can I do now?’... ‘Why not me?’”

-Ryan Obernesser

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:04 - The path that led Ryan to open his gym in a town Forbes has listed one of the worst places to start a business

8:46 - How hiring a coach helped Ryan increase his prices overnight and double his revenue in 3 months -- plus the advice that changed the game for Ryan

15:18 - How self-development and working out helped Ryan go from a scared and anxious kid to a high-achieving business owner ready to impact the world

20:31 - What your marketing needs to focus on if you’re looking for clients willing to pay a higher price for your services

28:49 - Finding high-end clientele isn’t just about finding people who have money. Here are the other things you need to look for

30:18 - The one thing you need if you want to turn leads into clients, plus Ryan’s “always or never” philosophy with his team

34:34 - Ryan’s secrets to a 40% profit margin

42:16 - How PTs and gym owners can ditch the scarcity mindset and build mutually beneficial relationships

 

Resources:

Connect with Ryan: 

 

Connect with Aaron:

Jul 25, 2019

How do you go from a $300 per day drug addiction and a 20-year prison sentence to being a successful gym owner and coach? Rob Grupe is the owner of Twice Bitten CrossFit, a gym dedicated to leveling up clients’ fitness and mindset. Rob has been through his fair share of adversity, and rather than taking the easy way out by playing as a victim, he’s taken ownership and is channeling those lessons into transforming lives. He’s created a culture of trust by being vulnerable about his own story and living by the principle of meeting people where they’re at. He joins Aaron in this inspiring episode to share his journey, his approach to clients that sets him apart, and some advice for PTs looking to connect with fitness professionals. If you want to stop making excuses and letting your history hold you back, don’t miss this episode.

 

“My ‘why’ and my driving force is that, because I did those things and I cannot take them back, the only thing I can do is… try to make every day count and try to make a difference in somebody else’s life.”

-Rob Grupe

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:11 - The power of addiction: How Rob developed a $300/day drug habit that led to an overdose and 20-year prison sentence

14:50 - Is the healthcare system failing addicts? 

20:38 - Why Rob has dedicated his life after prison to making a positive impact on others

24:203 - How hiring a coach transformed Rob’s life and business after two failed partnerships

26:18 - The biggest breakthrough moment that allowed Rob to get vulnerable and share his story, and how vulnerability can create a culture of trust in your business

33:42 - Rob’s advice for PTs who want to approach fitness professionals and be part of their community

39:30 - Rob’s strategies for retaining clients and customers

41:05 - Why Rob is dedicated to transforming lives for his clients, and his best tip for someone who struggles with mindset

43:49 - The best way to approach a patient struggling with addiction


Resources:

 

Connect with Rob:

 

Connect with Aaron:

Jul 18, 2019

Channeling the entrepreneur mindset can be difficult for a first-time business person, but it’s paramount to your success as a cash practice owner. Luckily, Aaron has laid out exactly how to tap into it in his brand-new book that you can get right now for FREE -- just pay shipping and handling. In this audiobook reading, he gives you an exclusive sneak peek into The CashPT Blueprint, the #1 resource for building and scaling your cash-based clinic. You’ll hear how to create a high-converting opt-in for your website and the 5 principle traits of entrepreneurs that you must internalize and apply to your business for it to thrive. If you’re ready to build a practice that can run on its own, create financial freedom for you and your family, and will be worth selling, don’t miss this exclusive reading or the opportunity to grab a copy before they’re gone.


“Perfection is a business killer… All you’re doing is letting excuses get in your way of forward progress and becoming successful.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:09 - The number one principle for effective lead generation systems

3:19 - How to choose the content for your opt-in, create a cover, and get it published

6:37 - How to create an opt-in page to collect your leads

7:39 - Why you need to follow up with subscribers right away, and how often you need to touch base with them 

13:15 - Understanding the difference between expenses and investments to tap into the entrepreneurial mindset

14:41 - Successful entrepreneurs don’t do it alone: How to set up systems in your business to ensure success

16:18 - How to plan backward from your financial goals to level up your money mindset

19:14 - Why hiring employees is one of the best investments you can make in your business

22:46 - How good is good enough? Ditching analysis paralysis and taking imperfect action

 

Resources:

 

Connect with Aaron:

Jul 11, 2019

One of the benefits of running a cash practice is the flexibility you have in running your own business: you decide how many patients you treat, the hours you work, and the price you charge. But what if you want more? Sarah Duvall is a physical therapist who found herself frustrated at the lack of accurate information available when she was trying to alleviate her own pelvic pain. After selling her second cash practice, she focused her energy on educating as many people as possible, and now she’s helping millions with her courses and membership sites. Today, she joins Aaron to chat about the resources she’s created for patients and PTs alike. She shares how she started -- and sold -- two cash-based practices before starting her online business, and how she leveraged email marketing before it was trendy. Sarah says one of the secrets to her success is being opinionated, so you’ll hear exactly why she thinks it’s so important to reach beyond the doors of a clinic to heal the masses. If you’re ready to grow your reach and make your knowledge available, don’t miss the advice she drops in this episode.

 

“The more opinionated I am about something, the more I tend to find my tribe.”

-Sarah Duvall

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:07 - How Sarah’s experience with physical therapy as a kid inspired her to join the profession

4:42 - Why Sarah started her first cash practice -- and how she sold it and opened location number two

13:40 - How Sarah added value to her business to make it worth more at the point of sale

21:07 - Why it’s important to be transparent and opinionated, and why it’s a great thing if not everyone likes you

24:10 - What got Sarah started in the online space, and how she made $1,000 on her first product

30:04 - How Sarah creates material for patients and fellow PTs, and how she keeps them separate in her business

34:21 - Sarah’s number one strategy for making the most of her time, and her favorite way to reach patients and cultivate word-of-mouth referrals 

39:35 - The one thing Sarah would do differently and the biggest thing she’s learned

42:35 - Why Sarah is focusing more on educating physical therapists

47:38 - Sarah’s advice for anyone hoping to run their business online, and her message to women who want to start a family at the same time

 

Resources:

 

Connect with Sarah:

 

Connect with Aaron:

Jul 4, 2019

Unfortunately for patients and new physical therapists, the same mindset that convinces PTs to rely on insurance tells them that they need a physician’s permission to treat anyone. Nicole Cozean is a pelvic PT who left the hospital bureaucracy to open her cash practice and challenge the misconceptions that are keeping PTs from their full potential and patients from better treatment. Three years later, she runs a clinic with five PTs and has built a culture that allows them to see their worth. She treats dozens of patients a week, some of whom travel from states away. Today Nicole joins Aaron to bust the myths surrounding the treatment hierarchy, fill you in on how she gets a consistent stream of clients (without physician referrals), and challenge you to unlearn the limiting beliefs that are holding you back. You’ll also hear why she focuses on patient education for marketing and the one change she made to her website that’s increased her traffic and inquiries. She’s fired up and you don’t want to miss it.

 

“What kind of care do you want to provide? If you work backward from there, sometimes you’ll find that underneath some of your fear or apprehension is the actual drive to start your own thing.”

-Nicole Cozean

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:05 - How Nicole went from being a physical therapy patient to a hospital PT to owning her own practice

15:07 - The one pivotal day that let Nicole know she belonged in pelvic PT

21:14 - Where you need to go before you do anything else if you want to start a cash practice

23:41 - Why Nicole decided to raise her rates, how she knew it was time to hire, and how she’s creating a culture where her PTs understand the value of their treatment

34:18 - The secret to finding the right employees for your clinic and why PTs fresh out of school might be a better option than someone with years of experience

38:18 - How Nicole markets her practice to get a consistent stream of new patients and the number one thing she refuses to do in her business

45:42 - What single piece of content did Nicole create that’s helped her get patients from 20 U.S. states and several other countries?

51:40 - Nicole’s big plans for the next six months

54:55 - What needs to happen for young PTs to unlearn some of their limiting beliefs about their expertise and worth?

1:03:04 - What pelvic PT students need to know to ensure their success

 

Resources:

 

Connect with Nicole:

 

Connect with Aaron:

Jun 27, 2019

When you’re stuck in the PT mill, it can be hard to believe that there’s a better way to practice. Elizabeth Wergin found herself at a crossroads last year after a decade in physical therapy: she could walk away from the field she loved or she could take the leap into opening her own clinic. One year after launching, she’s doubled her rates, is working on her own wellness collaborative and is healing patients on her own terms. In this episode, she joins Aaron to tell you how she did it. You’ll hear how she’s getting 85% conversion rates from discovery visits, the mistakes she wants you to avoid, and the one thing she did that tripled her monthly income. If you want to fail-proof your practice, don’t miss what she’s got to say.

 

“When you get a person to talk about why they’re there and why they need their pain gone, they get it.”

-Elizabeth Wergin

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:25 - How a family tragedy inspired Liz to get out of the PT mill and how she got inspired to start her own cash-based practice

8:31 - What Liz did to get her husband on board with her new business venture

14:07 - The one thing Liz wishes she’d done from the beginning and how Aaron helped triple her monthly income

17:53 - How she handles patients who question her about not accepting insurance

19:20 - What’s changed for Liz since hiring a coach and how she doubled her rates in the first year of business

24:30 - How Liz finds the right patients and gets them to say yes

29:57 - Why it’s important to work for something that lights you up and how Liz is setting goals that fulfill her

35:07 - Liz’s best advice for starting a cash practice and making sure entrepreneurship is right for you

43:31 - Why you need to let yourself get uncomfortable and get to the real root of people’s pain

 

Resources:

 

Connect with Liz:

 

Connect with Aaron:

Jun 20, 2019

How can you immediately get better at sales and generate more income for your cash PT business? All it takes is asking the right questions. In this episode, Aaron shares the top five questions you must be asking potential patients. They’ll stop you from feeling sales-y and explaining your value to people by leading them to see the value themselves. You’ll also get some bonus questions to help you close, techniques for dealing with objections, and instructions for getting exact scripts you can use in your practice today for free. With this training in your arsenal, you’ll never have to worry about getting patients to pay cash for physical therapy again!

 

“People don’t make analytical decisions about their health, they make emotional decisions.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:27 - The realization that made Aaron raise his rates and how he learned sales to make it happen

14:23 - You’re talking to your patients about the wrong thing. Here’s why you need to stay away from analytical conversations

16:12 - What is permission-based selling?

17:50 - The top five questions you must be asking your patients

21:41 - Three bonus questions that will help you close the sale

23:00 - What to do if you get an objection

25:00 - Objections aren’t no’s. Here’s what they usually mean

26:50 - How you can get a PDF of these questions, scripts to use in your practice, and follow up sales training from Aaron all for free

 

Resources:

 

Connect with Aaron:

 

Jun 13, 2019

What’s the number one way to get patients into a new cash-based PT practice? Derek Nielsen leveraged the power of community in his first year as a business owner and is already on track to hit six figures in year two. In this episode, he joins Aaron to tell you how he did it. He shares how he booked and delivered valuable workshops with other health-based businesses to generate leads without spending a dime. You’ll also hear about his other successful marketing tactics and the tactics that weren’t so successful. Further, Derek addresses some mental blocks you might have about going cash-based, how to break through them, and how to keep your costs low to hit your year one goals.

 

“They want their life back… That person is not thinking about cost, they’re thinking about solutions. And if you can be a solution, you can’t really put a dollar sign on that.”

-Derek Nielsen

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

7:58 - Why it’s important to aim high and sell big, and how Derek makes selling PT simple

13:16 - How to get over your money objections by remembering that you are not the patient

15:52 - The #1 marketing tactic that drove patients to Derek’s practice in the first year

16:58 - How you can book workshops to get in front of potential clients, deliver stellar results, and get them in your door

28:15 - Why you have to provide value before asking for a penny

31:08 - How you can approach referrals from all angles for low-energy, high-converting marketing

42:23 - What’s the difference between sales and marketing? How is Derek actually selling his services after getting people in his clinic?

46:40 - Ideas for structuring your packages and why you don’t need to worry about someone getting “better” before they’ve used all of their sessions

51:55 - Derek’s advice to keep your costs down and hit your year-one goals

 

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Jun 6, 2019

What do you need to do to launch your cash practice in the next year? Tyler Shelton is finishing up his CashPT residency and is gearing up to open his practice in the coming weeks. He joins Aaron in this episode to share exactly what he’s done since starting work on his business six months ago. You’ll hear what’s gone into his clinical space, the tech he’s using, how he plans to drive traffic to his new website, and why you need a mentor ASAP. You’ll also hear the advice he wishes he’d taken and the number one thing he recommends if you’re ready to transition to a cash-based practice.

 

“Being available is the most important thing, and I’m not going to be available if I don’t take imperfect action.”

-Tyler Shelton

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:11 - What Tyler has done over the past six months to get ready for his clinic’s opening

5:19 - The piece of advice Tyler wishes he’d taken

7:02 - What a brand new cash PT clinic looks like and what your space needs for treating patients

10:11 - The most important thing Tyler’s learned while preparing for launch

11:21 - What you need to keep in mind about marketing your PT practice

12:58 - How Tyler has grown as a therapist since leaving the insurance hamster wheel and working with Aaron

20:11 - The tools, software, and tech you need to start your cash PT business

27:29 - Why the insurance system is bad for patients and why dedicated cash-based therapists are necessary to provide better treatment

36:33 - The #1 thing you need to do to start your own cash practice and hit the ground running

 

Resource:

 

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May 30, 2019

Is there ever a right time to hire your first employee and start scaling your business? Yes, and the time is probably right now! Everything that happens within your business helps you make money, but not everything is a money-making activity. In this episode, Aaron brings you into the CashPT Platinum Mastermind so you can hear exactly how to identify and focus on income-generating tasks and how to outsource the rest. You’ll hear how to adjust your mindset around hiring, how to prioritize money-making activities early in the day, and some content strategies that will save you time and effort while still genuinely connecting with your audience. Grab a pen and paper so you can work along!

 

“The most important things to make sure you do at the start of your day are income generators.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:35 - How do you know when it’s time to start scaling your business?

10:00 - Is it ever too early to hire?

14:37 - Stop looking at employees as an expense: How to start hiring to buy your time back

18:38 - What you need to do right now to determine the things you should outsource

22:57 - Content creation: How can you outsource aspects of content production and social media management to people who don’t speak the language of PT?

26:30 - Does it help you make money or is it a money-making task? How to prioritize your income-generating activities

32:25 - How to efficiently create content that speaks to your audience so that you can focus on direct money makers

 

Resource:

 

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May 23, 2019

What does it take to become a go-to expert in your field for clients, fellow entrepreneurs, and the media? Tony Stephan is a Registered Dietitian and Certified Personal Trainer who has been featured on platforms like Fox News, Women’s Health, and Reader’s Digest. After getting his start in personal training at 18, he became an R.D. by 23; his online coaching business turned him into a sought-after national expert for the media and a mentor for other dietitians. In this episode, Tony joins Aaron to discuss how you can become newsworthy and choose to see your own success. You’ll hear how to start building a media portfolio, how to leverage your formal training, and how to condition your brain to think like an entrepreneur.

 

“It’s not, ‘I have to,’ it’s, ‘I get to’.”

-Tony Stephan

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:57 - How Tony went from a fitness fanatic as a teenager to a registered dietitian by 23

14:05  - Nutritionists, weight loss coaches, and registered dietitians: What’s the difference?

19:37 - Throw out your resume! Hear how to separate yourself from other coaches by using social proof to showcase the real-world application of your formal education

23:17 - How to find out the number one thing your audience wants to see from you

24:50 - What you need to do to start building a portfolio and get noticed by the media

30:30 - Get your head out of the clouds: Why it’s okay to “eat dirt” for a while

37:27 - The difference between successful entrepreneurs and failing entrepreneurs. You need to get connected to this one HUGE thing

41:07 - Do you see problems or solutions? How to condition your brain to think like an entrepreneur

 

Resource:

 

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May 16, 2019

What’s your next chapter in life and business? To elevate your business success, you may need the help of Andrew Tran, a Physical Therapist and entrepreneur who discovered how to promote a brand or message through merchandise and apparel. After starting a traveling PT service, Andrew shifted his entire direction towards his online business Physio Memes, which sells funny Physical Therapy Shirts that spread the PT message and unite PTs everywhere. Today, you’ll get to learn some of Andrews top reasons why you should start an online business NOW. You’ll also find the quick guide to selling merchandise, the secret to Instagram success, organizational strategies for growth and breathing room, and more! So join Aaron and Andrew to learn more about your next step into online businesses and merchandise marketing.



“There’s no one hack for Instagram.”

-Andrew Tran

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:10 - Traveling PT? Why Andrew committed to the seemingly absurd path and why it was all worth it

8:05 - Don’t think you can open your own business? Andrew reveals why you actually can and what it will take to do so

14:27 - Here’s what Andrew says is the secret to Instagram success (Hint: It’s simpler than you think)

20:04 - How to do marketing and run ads outside of Instagram or Facebook

28:24 - The beginner’s guide to selling merchandise for your brand

36:07 - 2 Ways to organize your business and create more breathing room for your time, money, and growth

40:00 - What the field of competition looks like for Physical Therapy, PT Merchandise, and online businesses

44:39 - Why you need to transition to an online business NOW and not later

 

Resource:

 

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May 9, 2019

On today’s episode of The CashPT Lunch Hour, Aaron talks with Rob Vining, PT who is the co-founder of PTLive and Telehealth expert.

Aaron and Rob discuss the ins and outs of Telehealth and how to use technology in a physical therapy practice. You’ll learn a lot from Rob by listening to his insights about the use of Telehealth to expand the scope of your business. Listen in to hear Rob’s technology tips and tricks!

“If I can stay dedicated and keep focused, I’ll be able to succeed.”

-Rob Vining

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:26 - The transition from clinical practice to Telehealth

9:07 - The origin of Rob’s Telehealth system

13:28 - Experiences of the patient and the practitioner with Telehealth

15:29 - Rob’s advice and answers to common questions

23:09 - What to know before starting a Telehealth practice

29:13 - The future of the physical therapy practice

30:38 - Differences between Telehealth and in-person visits

36:12 - Rob’s tips for creating a solid Telehealth practice

39:29 - Pushing Telehealth into the realm of physical therapy

40:55 - The future of Telehealth

Resources:

 

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May 2, 2019

How do you start a 6-figure online business and get over 295,000 followers on Instagram? The perfect example would be today’s guest, Jason Maxwell. After starting JMax Fitness, Jason created massive online success and now helps others do the same. Listen to find out how to get 6,000 followers in 24 hours. In this episode, you’ll learn how to reach 6-figures fast AND the secret to upgrading to 8-figures. So don’t wait! Listen now to get started on your first steps toward $100K.

 

Get a FREE Copy of Jason Maxwell’s Book Online Fitness Profits To Claim The 7-Step Guide For Creating A 6-Figure Online Fitness Business

CLAIM YOURS NOW

 

EXCLUSIVE FOR CASHPT NATION:

DM Jason On IG (@jmaxfitness) and He’ll Send You His 7 Deadly Sins Of An Online Fitness Pro!

 

“I made my #1 focus on acquiring customers… You always have to keep chasing and getting new customers.”

-Jason Maxwell


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Time Stamps:

1:58 - Why your bullies might be your source for success

9:34 - Discover the secret to success that has been following you around your entire life

14:37 - Social media curse: How social media can create massive income while also creating the most depressed generation ever

19:28 - Get paid to tan: Why failure doesn’t mean you should stop and how to use e-books to jumpstart your demand

26:09 - Whether online fitness or cash-based physical therapy, you need to go ALL IN to reach full potential. Find out why from Jason’s story.

31:09 - Want to make 8-figures easy? Jason reveals the secret ingredient you need to get there

38:09 - The 3 keys to blowing past 100K followers on Instagram in under 12 months

46:39 - How to start your 6-figure online fitness business TODAY and avoid the 7 deadly sins of an online fitness pro

 

Resource:

 

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Apr 25, 2019

Want to keep growing your business while also having a passion for what you do? Then you need to answer one question that will create unstoppable momentum for your growth. Learn what that question is and more from Dr. Elizabeth Brewer, the founder of Traction Pain Relief & Wellness. Elizabeth shares how her disappointing dream job actually led her to the true recipe for personal and business success. You’ll learn how to discover your WHY, develop your voice in the community, and fuel your passion. With this mix, you’ll find yourself creating the perfect business for your ideal clients.

 

“I can’t treat you well if I don’t know your story.”

-Dr. Elizabeth Brewer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

 Time Stamps:

1:52 - Want to create a PT business like Aaron Lebauer Physical Therapy? It may look different than you originally thought

6:21 - 3-in-1 Motivator: Use this one question to fuel your passion, build rich connections, and meet the exact needs of your clients

11:04 - Would you give your services for free? Find out how Elizabeth developed her growing business through a free start-up service

18:12 - Don’t just settle for serving your clients. How you can use your voice to transform your entire community

23:21 - Why a rebrand might be the exact thing you need to jumpstart your business’s success

30:00 - An expert’s guide to phone calls and home visit consultations

36:52 - The one question that solidifies your sale and builds trust between you and your client

39:55 - Is your business stalling? Elizabeth reveals the secret to breaking out of a slump and creating massive growth in all areas of your life

 

Connect with Elizabeth and Traction Pain Relief & Wellness:

 

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Apr 18, 2019

Guess what? You don’t have to be afraid of failing! Isn’t that freeing? Today’s episode is all about successful entrepreneurship starting from failure. Aaron's featured guest, Gil Zimmerman, started CloudLock, which is now a major part of Cisco. Gil went from a position of firing most of his employees to creating a business worth $300M. Find out how Gil identified his most valuable asset to replace fear with confidence. After discovering a young passion for entrepreneurship, Gil started many businesses that brought some success, but not all of it. But he shares how he identified his primary revenue points and what tools you need to start multiplying your revenue.

 

“Get out of the comfort zone and get in the courage zone.”

-Gil Zimmermann

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:17 - How to know your child is a future million dollar entrepreneur

11:32 - Isreal’s appetite for technology and how Gil entered the world of start-ups

18:24 - The biggest failure of Gil’s life that led to a $300M sale

26:02 - Who will give you the most honest feedback to help you improve your organization and branding

32:23 - 3 steps to crushing high ticket deals and becoming comfortable when the stakes are high

39:20 - Why learning is the greatest skill you could ever develop

44:48 - The 2 characteristics of a successful entrepreneur that you can start using TODAY

50:20 - A sneak peek into the future: What you can expect from tomorrow’s technology

 

Resource: 

 

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Apr 11, 2019

You can’t own a business without generating income, and you can’t generate income if you aren’t willing to charge for your services. So why are you hesitant to charge what you’re worth? If you’re worried about selling PT, you’re in the wrong mindset. Aaron is going to dig into what you’re actually selling, what you’re really worth, how to ask the right questions, and how to build your confidence to make the sale. Plus, you’ll get the details on how you can get Aaron’s income acceleration course for free.

 

“How do we create value? It’s not by giving more, it’s by asking more.”

-Aaron LeBauer

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:43 - The difference between one-on-one therapy and PT mills, and why people will pay more for individual attention

4:50 - How to ask the right questions to find the “why” and showcase your value

7:59 - Reaching out to touch emotions, and what you’re actually selling

12:14 - How to have confident swagger and communicate your value

15:04 - Why you’re more valuable than you think, and how to start giving yourself the credit you deserve

19:00 - How you can get Aaron’s income acceleration course for FREE

25:19 - Proximity is power: why you need to stop making excuses

 

Resource:

 

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Apr 4, 2019

If you’re thinking about pursuing the life of entrepreneurship, then you’ll need the blueprint for success. Aaron has traveled this journey for over 6 years now and is ready to help you start yours. Join Aaron in this behind the scenes talk to CashPT Nation and hear why you should consider becoming an entrepreneur now. Learn the 3 characteristics of an entrepreneur that will propel you towards freedom instead of being trapped in your job. So listen and start laying the foundation for your growth, fulfillment, and success as an entrepreneur.

 

“Entrepreneurs aren’t born, they're made.”

-Aaron Lebauer

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:05 - Why working out will improve your decision-making skills

4:15 - Your idea of being an entrepreneur might be missing this key component for success

7:40 - The 3 characteristics of a successful entrepreneur and physical therapist

12:55 - Do you want to grow as a person and entrepreneur? Do this one thing and you’ll see immediate results

14:07 - The one thing that will separate you from other entrepreneurs and set you up for success even after retirement

17:00 - Your struggle isn’t worth it if you don’t have a reward at the end. So how do you identify the reward you’re going for?

20:55 - If you want to become an entrepreneur, you’ll have to become comfortable with this one thing that you’ll always have in cash-based physical therapy

23:08 - The map you need to cast vision and set up your plan for success in your business

 

Resource:

 

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