Want to know a powerful tool for any practice in any town? Listen to today’s episode to find out how networking can be the key to your practice’s success!
In this episode, Aaron interviews Hollan Oliver, the owner of Coastline Therapy and creator of the home exercise software Healigo. Hear how networking let Hollan start a cash PT practice in a seasonal town of 1500 people. If you want to increase your business, then sit back and learn how to take the next step towards a better network.
“Be interested, not interesting and [business] will come to you.”
-Hollan Oliver
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
1:31 - Hollan Oliver’s background and her odd path to physical therapy
6:17 - Why Hollan decided to start a cash PT practice in Deer Ilse, Maine, even though it is a seasonal location.
9:28 - Combining lobster trapping with physical therapy. How to adjust your practice to your client
11:10 - How to start your practice the right way through networking. Even your family connections can help!
16:01 - Why your community is important and how you can improve your business through your emails and newsletters
20:55 - The beginnings of Healigo and its benefits for modern physical therapy
26:26 - How to start your own cash PT practice and begin developing your own network
29:51 - What you need to do to get established in your community and promote your practice if you are struggling to get started
Resources:
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On today’s episode of The CashPT Lunch Hour, Aaron talks with Irene Diamond. Irene developed Active Myofascial Therapy (AMT). Irene got her degree in rehab therapy after she broke her neck at the age of 15 falling off the shoulders of her acrobatic partner and was in complete paralysis. In her practice, Irene helps her patients understand that they can not guarantee the will be 100% by the time they are finished with their sessions, but that her practice makes it very clear on what they can help their patients achieve.
“Guarantee them that they will feel that their money and time have been well spent.”
-Irene Diamond
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
3:50 - How Aaron knows Irene
5:21 - Number 1 secret to keeping and maintaining your physical therapy career
9:00 - What is B.P.S.
16:15 - Why is public speaking so important?
21:25 - Irene shares the four phases of care
27:50 - The infamous “What if” question
30:40 - What can we guarantee?
37:02 - Why should we ask open-ended questions?
40:03 - The number one thing that Irene has learned and integrated into her practice
Resources:
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More often than not, the root cause of our stress and pain is money. Will Butler specializes in helping people manage stress and pain by managing their finances. Will is a physical therapist turned financial advisor. On today’s episode, Aaron and Will delve into the topic of good debt, bad debt, and how to handle it. You’ll learn, among other things, where and how to start investing even if you still have debt.
“You can’t plan a successful business when you’re letting the debt dictate your decision.”
-Will Butler
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
03:17 - Will’s background and what happened to his family that led him to what he’s doing now
11:40 - How Will transition from being a clinical PT to being a financial advisor
18:00 - Good debt and bad debt - how to pay your debt by making smart decisions
25:12 - How to invest in real estate and/or stock market even if you have debt
31:04 - Credit card, when to use it to loan a car or invest to create opportunity
32:26 - The importance of putting your money in several ways
35:53 - Three steps that you can do if you want to start a business or invest while paying a debt
39:54 - What legal protection you must have for you, your family, and your assets
44:11 - Will’s money advice for students
Resources:
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Having a niche allows you to be successful even when there are other clinics vying for the same customers. Learn how to develop your niche on today’s episode featuring Kevin DeGroot. Owner of TZero Physio and the Triathlon Injury Support Group, Kevin shares how he developed his niche and why you should do the same.
Join Aaron and Kevin as they discuss how your niche will not only help your business but could help other people’s businesses as well! Catch more on how to be successful in your community and use your niche to establish your network.
“If we can go together, we can go a lot further.”
-Kevin DeGroot
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
1:40 - Introducing Kevin DeGroot and how he narrowed his focus to triathlon physical therapy
7:18 - How Kevin realized he was actually working for the physician and front desk rather than his client, and how he made the switch to his own cash PT practice
13:58 - The benefits of owning your own business and why you should consider making the step to starting your own practice
18:37 - Build your business around community and family. What you can do to promote family in your own life and in your employee’s lives while also making yourself an expert in your field
24:20 - What you can expect from Kevin and TZero Physio in the future: closing the middle ground between the professional and amateur athlete
31:36 - How to set up an online resource that benefits your patients and promotes further care beyond what we normally could accomplish
36:33 - The #1 thing you need to do when starting up an online resource for your patients and practice and the #1 thing you can do to bring patients into your clinic
42:23 - How you can grow your clinic without competing with other cash PT clinics in the same area
47:10 - 4 ways to get your business going and get out of the first stages of developing your cash PT practice
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On today’s episode of The CashPT Lunch Hour, Aaron talks with Nicole Coleman, a Pelvic and Core physical therapist. Aaron and Nicole talk about, not only the core and pelvic muscles and how to strengthen them, but also how the pelvic and core muscle could be the cause of other pains throughout the body.
“If we can’t get down to the core of the issue, you’re not going to see the improved outcome.”
-Nicole Coleman
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
2:35 - Who is Nicole Coleman and how did she find out what her niche would be
7:30 - Nicole wants to help people get better moving and taking care of their bodies
20:40 - The first appointment is almost always full of tears
22:18 - The external reasons that you are telling yourself, as opposed to the internal cause
25:46 - The number one reason the older generation are admitted to nursing homes
34:22 - How to activate the pelvic core
50:00 - Insurance companies are dictating our healthcare
51:29 - Number one advice for those that don’t want to own or start a clinic, but want to help others
Resources:
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Today, we talk to CashPT Customer Care Specialist, Amber Harris. Hear about Amber’s experience as a part of the team working with customers. She has learned how to help patients realize the value of physical therapy and accomplish their goals.
Tune in to hear some of the customer service sides of a physical therapy clinic. Learn how showing care adds a special element to your business.
“What physical therapy gives you is the ability to live your best life.”
-Amber Harris
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
1:44 - Who is Amber Harris and what is attractive about being a Customer Care Specialist?
4:46 - The surprising things Amber learned about CashPT and Physical Therapy
10:07 - Reframing a patient’s desires around the value of PT rather than the outside details
16:16 - The patterns of conversations that occur with current and potential patients
24:21 - Where Amber found the value in what CashPT and physical therapy does
27:29 - How to bring in patients and show care for prospects
33:32 - How to improve patient experiences through caring conversation and simple acts of kindness
37:41 - Just show that you care about your people
40:23 - Incorporating transparency encourages trust
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You can learn a lot from internships and residencies. Join Aaron as he talks with CashPT Residency Physical Therapist Tyler Shelton. Hear about Tyler’s development through multiple internships as he learned to identify some of the ways he fit in the physical therapy field. From experience with no-shows to raising rates, Tyler gives incredible insight into the lessons he learned along his PT career. Listen in to learn more from his learning experience with CashPT.
“The thing that we offer people most is hope.”
-Tyler Shelton
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
1:46 - Beginning the dreams for Tyler’s private practice
7:55 - Seeing physical therapy in a more efficient way and building a relationship with patients
12:51 - No-shows and productivity management
15:45 - Realizing and developing how you fit into physical therapy methods
18:33 - Finally entering the world Tyler wanted to be in through CashPT
23:22 - Learning how to raise rates when necessary while maintaining prices that benefit your clients
30:15 - Investing your money well for the long-term goal
33:01 - Learning sales as a way of helping people understand what they need
36:39 - Tyler’s plans for the future and values that he developed to bring into his future practice
Resources:
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Are you having a hard time figuring out what you want to do or where you want to be? Today, TaVona Boggs's shares her story about coming to the realization that she had to hand in her 30-day notice and try something different. She'll talk about the 5 Why’s you need to ask yourself to figure out what you want to become and some tips for addressing burnouts. Tune in, her message might just be what you need to hear to find the courage to take the leap.
“No circumstance or situation has to change for me to feel better.”
- TaVona Boggs
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
2:03 – TaVona's introduction to physical therapy and her motivation for pursuing it
7:08 – The change of perspective and TaVona's biggest message
10:23 – Burnout is like relationships
13:00 – Figuring out what you want to become - The 5 Why Exercise
18:32 – Switch your energy - Negative to Neutral to Content
21:35 – Good debt is an investment
28:35 – The 3 components of burnout - physical and emotional exhaustion, cynicism, lack of personal achievement
30:00 – Detecting early stage of burnout and how to address it
Resources:
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Opening a practice does not guarantee a PT’s success. Whatever you face in your journey, you have to face it with guts, determination, and the willingness to learn along the way. Tune in as today’s guest, Victoria Liu walks us through the challenges and difficulties she’s faced in starting her own PT business and her advice to people who are still staying in their comfort zones.
“You just got to jump, you just got to do it.”
- Victoria Liu
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
01:48 – Victoria shares about her background and her business, Ironhorse PT and Pilates
05:45 – Not knowing what to do was the biggest challenge at the start
08:17 – The effects of patients not having direct access visits
11:13 – Word of mouth brings in the best patients
16:10 – How Victoria started raising prices for their services
20:52 – Finding good people and staffing are the most difficult challenge in growing the practice
25:08 – Integrating pilates and kettlebell programs to wellness training
30:28 – Victoria’s next steps moving forward
39:03 – The advice to people staying in their comfort zones
Resources:
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On today’s episode of The CashPT Lunch Hour, Aaron interviews Vince Del Monte, a personal trainer and business coach from Toronto, Canada who helps professionals create online courses and the author of "No-Nonsense Muscle Building: Skinny Guy Secrets To Insane Muscle Gain."
Aaron and Vince explore the ins and outs of selling to people, and how to encourage them to get the help they need. You’ll learn tons of valuable information from Vince’s insights and the proof that increased his social media conversions and built a profitable online business and brand. Tune in for the full scoop!
“You sell the same way you buy.”
-Vince Del Monte
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
2:08 - Vince’s background, and how he got started in sales
7:56 - The #1 benefit to having a coach
12:30 - How to sell someone to get the help they need
16:04 - “What do you need to know to make a decision today?” the #1 question to ask
21:36 - The top three things to increase your conversions
27:07 - How Vince became confident in selling
31:00 - Three reasons why people won’t buy a product
34:55 - Leveraging social media to get “celebrity” status
38:27 - Tips on when and how to post on social media
Resources:
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On today’s episode of The CashPT Lunch Hour, Aaron sits down with Cameron Garber, a physical therapist who owns Body Smart PT in Utah, and specializes in metabolic testing.
Aaron and Cameron discuss the ups and downs of Cameron’s journey to being an entrepreneur while having a family and buying a cash-based physical therapy business. Listen closely to Cameron’s advice about building a pre-owned business and some great marketing tools. Tune in and soak up all this knowledge, thanks to Cameron! Enjoy.
“Don’t waste your time building somebody else’s dream. Build your own.”
-Cameron Garber
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
7:00 - Cameron’s journey in his physical therapy career while having a family
14:08 - The big headaches in business to be aware of
16:04 - Why you shouldn’t buy a practice with someone else's name
18:20 - The challenges in converting prospective clients
21:33 - Metabolic testing costs, and how Cameron reached his client’s goals
27:27 - The big realization about insurance companies
28:48 - Organic social media tools that work the best
32:42 - The changes made in his practice patterns over the years
38:00 - Cameron’s biggest win for his business
39:44 - The importance of developing an email system sooner rather than later
Resources:
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How much money are you letting walk out the door? Join Aaron on this episode of the Cash PT Lunch Hour as he sits down with Paul Wright. Paul and Aaron discuss key principles healthcare business owners must understand. Plus stay tuned as Paul shares a valuable new client system he has all of his clients implement in their practice. This one system alone will be sure to increase your bottom line by 30%!
“Build your business as if you are going to replicate it.”
-Paul Wright
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
2:47 A brief bio on Paul Wright
7:33 What is the selling potential of your business?
11:10 The #1 Rule healthcare business owners must understand
13:20 How do you get people to work for you and not take your clients?
15:40 Partnerships in healthcare, recipes for disaster
19:30 Expanding your practice from 0 to 6 figures
22:00 Vital business systems to have in place
23:04 The most important training tool
32:12 Holding your team members accountable
41:02 Why you must schedule out
Resources:
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On today’s episode of The CashPT Lunch Hour, Aaron talks with Greg Schaible (DPT, CSCS), owner of On Track Physiotherapy and Owner of the online educational resource for sports and orthopedic clinician's Sports Rehab Expert.
Aaron and Greg, dive into the best and worst marketing strategies Greg’s tested over the last 5 years to grow his cash-based physical therapy practice. You’ll save yourself a lot of time by listening to Greg’s insights about what’s worked and what’s not for both in his brick and mortar business and his online sports rehab business. Listen in and cut your learning curve in half thanks to Greg! Enjoy.
“You’re never going to grow until you have the capacity to grow.”
-Greg Schaible
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
11:03 - Making the transition from part time to full time as a physical therapy cash-based practice.
15:29 - The #1 thing Greg did to get patients in the door when starting his physical therapy practice on the side.
18:48 - Learning from early mistakes, what you need before going to a health fair. How to not market your physical therapy services at a live event.
19:54 - How Greg converts prospects into patients during gym visits currently.
26:00 - One easy way to get more emails and attention at a health fair
30:00 - “It's not what you know, it's who you know” how Greg get into his online business Sports Rehab Expert
33:38 - The nitty-gritty details of buying an online business, moving a membership from one person to another, re-engaging the online community and building trust with your email list.
42:20 - Crucial learning mistakes to avoid for physical therapists looking to use email marketing to sell information products.
43:34 - Greg’s advice for a cash practice owner and online business owner and why having a coach is crucial.
Resources:
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Have you ever considered niching down your clinic? Tune in today to find out how Kevin Schmidt, PT, MSPT, CMP, Bike PT established Pedal PT, a practice geared towards cyclists. Kevin shares how he started his practice and some unique local marketing strategies he uses to reach out to the community. Plus, stay tuned to find out how Kevin is franchising his business.
“As a bike niche practice...a lot of the people that we see initially as competition as business owners and clinic owners ultimately become your referral sources.”
-Kevin Schmidt
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
8:00 How Kevin got into bikes
11:20 Aches and pains that come with biking
16:20 How Kevin got the motivation to open his own practice
23:40 Kevin talks about his niche and authenticity
29:30 Kevin’s unique local marketing tactic-Free Coffee!
39:45 Do insurance companies pay for a bike fitting?
43:40 Pedal Pt’s relationship with other businesses
49:40 Cultivating Google reviews
52:00 Kevin’s next steps - Franchising!
Resources:
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On today’s episode of the CashPT Lunch Hour, Aaron sits down with Ryan DeBell, a serial health entrepreneur and founder of Movement Fix. Join us as Ryan shares how he is able to consistently move forward and achieve success in business. Make sure to stay tuned to hear some of Ryan’s key tips on marketing and how to maximize your time.
“If you really know your beliefs, then you understand that everything is a tool, not an identity.”
-Ryan DeBell
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
3:07 - Ryan DeBell – Not just a chiropractor
7:50 - When and how did Ryan’s vision formalize
13:28 - Evolution of Movement Fix
18:42 - The original prices for Movement Fix programs
23:15 - Things Ryan does to drive traffic to his site
26:59 - Money, marketing, and helping people with them
37:55 - Ryan’s podcast and why he made it
43:08 - What Ryan does to properly invest in himself and his business
47:45 - Ryan’s 10-year goal and advice for others
Resources:
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Having a successful PT practice takes more than clinical expertise. Join Aaron’s PT bootcamp to understand the business aspect behind running a successful PT practice. On this episode, Aaron unloads valuable tips from developing a PT entrepreneurial mindset to simply getting shit done, and everything in between. Don’t miss this episode.
“Entrepreneurs don’t do everything themselves.”
-Aaron LeBauer
Book a strategy call with Aaron by going here!
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
3:50 Investments vs. expenses—deciding where to spend your money
8:56 The importance of creating systems
11:06 Why you shouldn’t do everything yourself
15:05 Explaining why imperfect is okay
19:45 The need for business and clinical education
21:22 The money mindset
32:30 Knowing how to make the biggest impact on your business
37:27 Deciding which ideas to take action on and which to hold off on
Resource:
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Christa Gurka, physical therapist and founder of Pilates in the Grove drops in to share how continually looking for opportunities landed her in the Pilates space. Now highly sought after in the South Florida market, Aaron and Christa discuss knowing when to transition from independent contractors to employees, partnerships vs sole proprietorships, knowing how to motivate those working with you, investing in yourself and much more. Don’t miss this episode, the energy is contagious and will move you closer to making the right business decision for yourself today.
“Be open to saying, I tried that--that didn’t work, but that doesn’t mean I’m a failure.”
-Dr. Christa Gurka
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
2:19 Why Christa chose physical therapy and her business model
16:26 Deciding to partner vs. solo owner
23:07 Transitioning from independent contractor to employees
40:45 Support systems and making big decisions
43:39 Investing back into yourself
45:55 What has made Christa successful
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Not wanting the traditional treatment model Derek Nielsen sought Aaron out for his knowledge and training. Today, now an owner of Kaizen PT, Derek shares his learnings, provides a glimpse into how he will grow his business and a peek into his ultimate plan. Tune in for another episode that shows why you should start Aaron’s program today.
“You have to learn business and figure out how [you’re] going to get patients through the door .”
-Dr. Derek Nielsen
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
3:34 Why Derek chose to work with Aaron
5:10 Derek’s expectation vs. what he experienced
11:41 Building email sequences, blogs, and eBooks
14:10 Double down or Forget about it—various topics
15:40 Questions to ask patients
20:44 Logistics, growing business and systems for Derek’s next move
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Don’t miss this episode, the tables are turned. Before Derek Nielsen, PT sets out to start his own practice in six weeks, he interviews Aaron to get the scoop and Aaron gives it all away. Aaron provides strategies and tactics to tackle ways to convert a lead into a new patient, create a sense of urgency, form verbiage that speaks directly to consumers, money matters and the list continues. Whether you’ve been in private practice for many years or just starting out there is value in this episode. Listen today.
“All you need is that one person to understand the value.”
-Aaron LeBauer
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
1:46 The importance of networking, selling and closing leads
7:10 Adjusting messaging to bring in new patients
12:51 Double down or forget about it—Aaron gives insight on various topics
30:43 Comparing Aaron’s early business vs. his business today
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No insurance companies, little to no overhead, who wants to sign up? Bert De Vera, PT and founder of the REHABpreneur training program reveals his business model and how he’s built a business structure that allows him to avoid insurance companies while still getting paid and taking care of patients. This system is not traditional, yet it's flexible and oh so profitable. Join the conversation to start building your way to the future you want as soon as you click play.
“If you want to give value to your patients, you gotta’ stay in business”
-Bert De Vera
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
6:45 An overview of Bert’s physical therapy practice
12:43 The advantages of the home healthcare industry
15:07 Logistics of contracting professionals
19:13 Bert explains the pay model
23:19 Costs of onboarding
26:35 Bert’s biggest challenge
28:52 Teaching others his business model
32:27 Bert’s message to clinicians
Resources:
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Christine Walker, PT, website guru, marketing strategist and private owner of a cash-paying Physical Therapy practice gives away secrets to create a business-building website on today’s episode. These secrets include media marketing strategies, information that may be overlooked but needed on your site and tactics that will generate “the right” business leads. If you’re thinking, I’m not tech savvy, my website is useless, or simply need to spruce up your site, then tune in. Christine provides valuable tips you can implement yourself moving prospective inquiries to patients, today.
“You don’t want your website to be all about you.
Change that up. It’s all about the patient”
-Christine Walker
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?
Time Stamps:
2:49 Deciding on the right location for your practice
3:56 Christine’s ideal patients
5:16 Growing your practice
12:06 Using your website as a marketing strategy
13:50 Generating leads from websites and tips to draw in the right prospects
27:50 Smart ways to spend money on ads/using free ads
32:42 Dealing with web developers
36:31 More about Christine’s practice and contact information
Resources:
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Live from CSM, Aaron sits down with Greg Todd, co-owner of Renewal Rehabilitation in Wesley Chapel and Hyde Park. Aaron shares his personal journey to owning a successful cash based physical therapy practice. Aaron and Greg also disclose key tips on how to set your prices, step by step email marketing systems that can run and grow your business and key business mistakes to avoid that will save you thousands in advertising expenses.
“The status quo is not always right, there are different ways to do things.”
-Greg Todd
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Aaron LeBauer To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less? Click Here
Time Stamps:
2:48-Aaron’s professions before he was a PT
4:50 How Aaron became a PT
11:15 Why Aaron stopped marketing physicians
15:00 The lack of business education you get in PT school
18:47 Can a cash practice really work?
20:30 Understanding your value and worth
25:00 Aaron’s marketing systems
27:47 Things Aaron would change if he started all over again
33:00 Q & A and busting Cash PT myths
Resources:
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Grab your pen and paper! Today Aaron sits down with Doc Jen Fit. They discuss how she started her cash PT business and used Instagram to catapult it. Stay tuned to hear some of her best tips and tricks for Instagram content creation.
“Just because you know social media doesn’t mean you know online marketing.”
-Doc Jen Fit
What do you want to hear from the CashPT Lunch Hour?
Time Stamps:
5:17 Dr. Jen Fit’s PT background
11:30 Getting a mentor in the PT space
13:00 How Doc Jen Fit started her client base
17:15 How Doc Jen Fit Instagram fame started
19:45 Understanding the types of content to post
24:00 The differences between Instagram and Facebook
26:33 Best practices for social media videos
28:56 How social media has helped grow Jen’s cash PT business
50:00 Doc Jen Fit’s advice to all cash PTs
Resources:
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You could be leaving lots of money on the table because you have not properly trained your front desk. Today’s guest, Rick Lau discusses the importance of understanding your call metrics and training your front desk on sales. Discover how you can increase sales without increasing your marketing budget.
“The minute you know WHY patients are booking, you can put together training to help.”
-Rick Lau
What do you want to hear from the CashPT Lunch Hour?
Want to Work with Aaron LeBauer To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less? Click Here
Time Stamps:
2:00 How Rick became a serial healthcare entrepreneur
7:25 Common operational problems Rick helps business owners with
12:40 Why you need to train your front desk
15:05 Why you need to know the analytics of your calls
21:10 Finding $15,000 in revenue but increase the phone answer rate
23:40 What metrics you should be using
25:33 The #1 mistake the front desk makes on the phone
29:19 How to hire the right front desk person
42:43 Why you need to constantly need to build a bench
46:00 How to get others to buy into your mission
Resources:
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In this episode of The CashPT Lunch Hour I interview Dr. Derek Nielsen, who is the 1st physical therapist I've hired at our practice and who is also our CashPT Resident. I started preparing to hire a second physical therapist in our practice about two years ago. I was at maximum capacity for treating patients myself, had quite a long wait list and wanted to take a new direction with my personal focus and transition from treating patients 5 days a week to helping other physical therapists grow their own businesses. Hiring other therapists and people to run the systems I've set up in my practice is how I am going to make the biggest impact in the world both for patients who need PT and not opioids or surgery and for passionate physical therapists who want to be able to spend quality time with their patients.
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