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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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May 23, 2019

What does it take to become a go-to expert in your field for clients, fellow entrepreneurs, and the media? Tony Stephan is a Registered Dietitian and Certified Personal Trainer who has been featured on platforms like Fox News, Women’s Health, and Reader’s Digest. After getting his start in personal training at 18, he became an R.D. by 23; his online coaching business turned him into a sought-after national expert for the media and a mentor for other dietitians. In this episode, Tony joins Aaron to discuss how you can become newsworthy and choose to see your own success. You’ll hear how to start building a media portfolio, how to leverage your formal training, and how to condition your brain to think like an entrepreneur.

 

“It’s not, ‘I have to,’ it’s, ‘I get to’.”

-Tony Stephan

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:57 - How Tony went from a fitness fanatic as a teenager to a registered dietitian by 23

14:05  - Nutritionists, weight loss coaches, and registered dietitians: What’s the difference?

19:37 - Throw out your resume! Hear how to separate yourself from other coaches by using social proof to showcase the real-world application of your formal education

23:17 - How to find out the number one thing your audience wants to see from you

24:50 - What you need to do to start building a portfolio and get noticed by the media

30:30 - Get your head out of the clouds: Why it’s okay to “eat dirt” for a while

37:27 - The difference between successful entrepreneurs and failing entrepreneurs. You need to get connected to this one HUGE thing

41:07 - Do you see problems or solutions? How to condition your brain to think like an entrepreneur

 

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May 16, 2019

What’s your next chapter in life and business? To elevate your business success, you may need the help of Andrew Tran, a Physical Therapist and entrepreneur who discovered how to promote a brand or message through merchandise and apparel. After starting a traveling PT service, Andrew shifted his entire direction towards his online business Physio Memes, which sells funny Physical Therapy Shirts that spread the PT message and unite PTs everywhere. Today, you’ll get to learn some of Andrews top reasons why you should start an online business NOW. You’ll also find the quick guide to selling merchandise, the secret to Instagram success, organizational strategies for growth and breathing room, and more! So join Aaron and Andrew to learn more about your next step into online businesses and merchandise marketing.



“There’s no one hack for Instagram.”

-Andrew Tran


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:10 - Traveling PT? Why Andrew committed to the seemingly absurd path and why it was all worth it

8:05 - Don’t think you can open your own business? Andrew reveals why you actually can and what it will take to do so

14:27 - Here’s what Andrew says is the secret to Instagram success (Hint: It’s simpler than you think)

20:04 - How to do marketing and run ads outside of Instagram or Facebook

28:24 - The beginner’s guide to selling merchandise for your brand

36:07 - 2 Ways to organize your business and create more breathing room for your time, money, and growth

40:00 - What the field of competition looks like for Physical Therapy, PT Merchandise, and online businesses

44:39 - Why you need to transition to an online business NOW and not later

 

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May 9, 2019

On today’s episode of The CashPT Lunch Hour, Aaron talks with Rob Vining, PT who is the co-founder of PTLive and Telehealth expert.

Aaron and Rob discuss the ins and outs of Telehealth and how to use technology in a physical therapy practice. You’ll learn a lot from Rob by listening to his insights about the use of Telehealth to expand the scope of your business. Listen in to hear Rob’s technology tips and tricks!

“If I can stay dedicated and keep focused, I’ll be able to succeed.”

-Rob Vining

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:26 - The transition from clinical practice to Telehealth

9:07 - The origin of Rob’s Telehealth system

13:28 - Experiences of the patient and the practitioner with Telehealth

15:29 - Rob’s advice and answers to common questions

23:09 - What to know before starting a Telehealth practice

29:13 - The future of the physical therapy practice

30:38 - Differences between Telehealth and in-person visits

36:12 - Rob’s tips for creating a solid Telehealth practice

39:29 - Pushing Telehealth into the realm of physical therapy

40:55 - The future of Telehealth

Resources:

 

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May 2, 2019

How do you start a 6-figure online business and get over 295,000 followers on Instagram? The perfect example would be today’s guest, Jason Maxwell. After starting JMax Fitness, Jason created massive online success and now helps others do the same. Listen to find out how to get 6,000 followers in 24 hours. In this episode, you’ll learn how to reach 6-figures fast AND the secret to upgrading to 8-figures. So don’t wait! Listen now to get started on your first steps toward $100K.

 

Get a FREE Copy of Jason Maxwell’s Book Online Fitness Profits To Claim The 7-Step Guide For Creating A 6-Figure Online Fitness Business

CLAIM YOURS NOW

 

EXCLUSIVE FOR CASHPT NATION:

DM Jason On IG (@jmaxfitness) and He’ll Send You His 7 Deadly Sins Of An Online Fitness Pro!

 

“I made my #1 focus on acquiring customers… You always have to keep chasing and getting new customers.”

-Jason Maxwell



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:58 - Why your bullies might be your source for success

9:34 - Discover the secret to success that has been following you around your entire life

14:37 - Social media curse: How social media can create massive income while also creating the most depressed generation ever

19:28 - Get paid to tan: Why failure doesn’t mean you should stop and how to use e-books to jumpstart your demand

26:09 - Whether online fitness or cash-based physical therapy, you need to go ALL IN to reach full potential. Find out why from Jason’s story.

31:09 - Want to make 8-figures easy? Jason reveals the secret ingredient you need to get there

38:09 - The 3 keys to blowing past 100K followers on Instagram in under 12 months

46:39 - How to start your 6-figure online fitness business TODAY and avoid the 7 deadly sins of an online fitness pro

 

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Apr 25, 2019

Want to keep growing your business while also having a passion for what you do? Then you need to answer one question that will create unstoppable momentum for your growth. Learn what that question is and more from Dr. Elizabeth Brewer, the founder of Traction Pain Relief & Wellness. Elizabeth shares how her disappointing dream job actually led her to the true recipe for personal and business success. You’ll learn how to discover your WHY, develop your voice in the community, and fuel your passion. With this mix, you’ll find yourself creating the perfect business for your ideal clients.

 

“I can’t treat you well if I don’t know your story.”

-Dr. Elizabeth Brewer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:52 - Want to create a PT business like Aaron Lebauer Physical Therapy? It may look different than you originally thought

6:21 - 3-in-1 Motivator: Use this one question to fuel your passion, build rich connections, and meet the exact needs of your clients

11:04 - Would you give your services for free? Find out how Elizabeth developed her growing business through a free start-up service

18:12 - Don’t just settle for serving your clients. How you can use your voice to transform your entire community

23:21 - Why a rebrand might be the exact thing you need to jumpstart your business’s success

30:00 - An expert’s guide to phone calls and home visit consultations

36:52 - The one question that solidifies your sale and builds trust between you and your client

39:55 - Is your business stalling? Elizabeth reveals the secret to breaking out of a slump and creating massive growth in all areas of your life

 

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Apr 18, 2019

Guess what? You don’t have to be afraid of failing! Isn’t that freeing? Today’s episode is all about successful entrepreneurship starting from failure. Aaron's featured guest, Gil Zimmerman, started CloudLock, which is now a major part of Cisco. Gil went from a position of firing most of his employees to creating a business worth $300M. Find out how Gil identified his most valuable asset to replace fear with confidence. After discovering a young passion for entrepreneurship, Gil started many businesses that brought some success, but not all of it. But he shares how he identified his primary revenue points and what tools you need to start multiplying your revenue.

 

“Get out of the comfort zone and get in the courage zone.”

-Gil Zimmermann

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:17 - How to know your child is a future million dollar entrepreneur

11:32 - Isreal’s appetite for technology and how Gil entered the world of start-ups

18:24 - The biggest failure of Gil’s life that led to a $300M sale

26:02 - Who will give you the most honest feedback to help you improve your organization and branding

32:23 - 3 steps to crushing high ticket deals and becoming comfortable when the stakes are high

39:20 - Why learning is the greatest skill you could ever develop

44:48 - The 2 characteristics of a successful entrepreneur that you can start using TODAY

50:20 - A sneak peek into the future: What you can expect from tomorrow’s technology

 

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Apr 11, 2019

You can’t own a business without generating income, and you can’t generate income if you aren’t willing to charge for your services. So why are you hesitant to charge what you’re worth? If you’re worried about selling PT, you’re in the wrong mindset. Aaron is going to dig into what you’re actually selling, what you’re really worth, how to ask the right questions, and how to build your confidence to make the sale. Plus, you’ll get the details on how you can get Aaron’s income acceleration course for free.

 

“How do we create value? It’s not by giving more, it’s by asking more.”

-Aaron LeBauer

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:43 - The difference between one-on-one therapy and PT mills, and why people will pay more for individual attention

4:50 - How to ask the right questions to find the “why” and showcase your value

7:59 - Reaching out to touch emotions, and what you’re actually selling

12:14 - How to have confident swagger and communicate your value

15:04 - Why you’re more valuable than you think, and how to start giving yourself the credit you deserve

19:00 - How you can get Aaron’s income acceleration course for FREE

25:19 - Proximity is power: why you need to stop making excuses

 

Resource:

 

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Apr 4, 2019

If you’re thinking about pursuing the life of entrepreneurship, then you’ll need the blueprint for success. Aaron has traveled this journey for over 6 years now and is ready to help you start yours. Join Aaron in this behind the scenes talk to CashPT Nation and hear why you should consider becoming an entrepreneur now. Learn the 3 characteristics of an entrepreneur that will propel you towards freedom instead of being trapped in your job. So listen and start laying the foundation for your growth, fulfillment, and success as an entrepreneur.

 

“Entrepreneurs aren’t born, they're made.”

-Aaron Lebauer

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:05 - Why working out will improve your decision-making skills

4:15 - Your idea of being an entrepreneur might be missing this key component for success

7:40 - The 3 characteristics of a successful entrepreneur and physical therapist

12:55 - Do you want to grow as a person and entrepreneur? Do this one thing and you’ll see immediate results

14:07 - The one thing that will separate you from other entrepreneurs and set you up for success even after retirement

17:00 - Your struggle isn’t worth it if you don’t have a reward at the end. So how do you identify the reward you’re going for?

20:55 - If you want to become an entrepreneur, you’ll have to become comfortable with this one thing that you’ll always have in cash-based physical therapy

23:08 - The map you need to cast vision and set up your plan for success in your business

 

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Mar 28, 2019

On the fence about starting your own business? Today, Michelle Bauer shares how she went from fitness trainee to owning 3 fitness studios. Before she was the owner of Nex Level Fitness, Michelle was a mom who wanted to be healthy. What made her take the jump and start her own studio? Listen to find out why she began the journey and how you can do the same, and you don’t need a business degree! This episode will help you realize that your business dreams aren’t that far away.

 

“The outside isn’t who you are… the inside is what needed a whole lot of work.”

-Michelle Bauer


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:52 - Turn fitness into a fun social activity by learning how Michelle developed her ‘functional fitness’ methods

7:26 - Michelle shares why you can start, grow and manage your business successfully, even without a business degree or business background!

12:19 - The 1 requirement for a second-in-command and how company culture impacts your employees

18:57 - The fitness industry as a medical first-step: What doctors can’t do that fitness coaches, chiropractors, and physical therapists stand for

26:00 - Thinking about opening a second location? Michelle gives 2 tips for making your second location profitable and successful

33:30 - Everyone has their limits, but if you help people break down this one barrier, then you’ll 10x their strength AND their life skills

38:19 - Transform your mindset by asking yourself one question that will give you direction for the rest of your life

41:59 - You set your own ceiling, so use Michelle’s strategy for chasing dreams to get your business to the next level

 

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Mar 21, 2019

What’s the most common objection to cash-based physical therapy? Expense. In this second edition of dealing with patient objections, learn how to tear down the expense objection. Aaron and the team discuss the one question that replaces "expensive" with "valuable"! Listen now to hear how confidence and payment plans create an irresistible service.

 

“Usually, when people know that this is going to work for them, insurance isn’t even in their consideration.”

-Aaron Lebauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

3:08 - Time doesn’t heal things correctly: Why clients treat themselves with time rather than your expertise and guidance

7:54 - Your services are more valuable than the cup of coffee clients buy every day, so learn what questions you need to ask them to make them see that!

11:21 - The 3 simple steps to breaking down the objection of expense: Why you can’t just ignore expense, but you need to know how to talk about it well

16:22 - If your clients want to use insurance at your cash-based business, then here is what you need to communicate to them

19:41 - How to use payment plans to minimize the funding hurdle for your clients and get them committed to investment

26:17 - Objections force you to build your confidence. Find out where you should base your confidence and how you should advertise that confidence during a sale

30:26 - One question that changes the entire playing field of the sale without scaring off the customer

 

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Mar 14, 2019

Have you seen an increase in objections from potential clients? Find some help in this special episode! Get a behind-the-scenes look into how Aaron and his team deal with patients who don’t buy into their services. Hear the one question that needs answering to close any sale. If your client would enjoy your service but can’t see past the price tag, then you need to change their perspective. Listen to get strategies from Aaron, Tyler, and Amber that will help you get to the heart of any person’s need for physical therapy.


“If people come in and they say “No”, it’s because we haven’t answered the right question.”

-Aaron Lebauer



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:42 - Struggling to close sales? How to begin analyzing your system and finding the problems that are causing the failure

6:40 - In evaluating potential clients, Tyler describes who is definitely not coming back and how he can tell

12:21 - Don’t let parents shy away from letting their child’s physical needs get overpowered by their fear of finances: Convincing parents and how to promote the needs of the child

18:09 - The question that solves all questions: How to get to the heart of why someone actually WANTS good physical therapy

24:33 - Cater to your customers’ needs by using this method to predict the path of any sales conversation

29:16 -  Injuries limit people, so find out how you can help people break through their limits and live their best life with their families

34:30 - You're failing to close sales because you’re letting your customer do this one thing to you in the middle of your evaluation

38:58 - What your REAL job is that encompasses more than just physical therapy and how to do it well

 

Resource:

 

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Mar 7, 2019

Your small client base is just what you need to create epic growth for your business! Alexis Sams is here to tell you how to use simple tools for incredible growth in your small business. As a dancer and physical therapist, Alexis transitioned out of the insurance-based clinics to start her own cash-based project. Now, she owns ANS Fitness and Physical Therapy (AZ Dance Medicine Specialists) and is developing an online education platform for dancers and physical therapists. If you’re considering switching to a cash-based clinic, Alexis will tell you why you need to make the switch now. Listen to find out how to capitalize on your customer’s connections to create growth.


“99% of my growth right now is still word of mouth.”

-Alexis Sams



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:19 - Dance teacher become Physical Therapist, Alexis reveals why her love of teaching and the body led her to the profession of physical therapy

7:52 - The 1 thing that made every teaching and physical therapy job unsatisfying for Alexis and what she did about it to create her own way

11:05 - The #1 reason insurance didn’t allow Alexis to treat her clients the way she knew she needed to treat them

15:46 - How to know if you are ready to break off from the insurance-based clinic and start your own cash-based business

20:57 - Know your niche and address your client base: How to cater to the parents of your potential youth customers

25:48 - Alexis’s #1 source of client growth and what she does in marketing to cultivate that growth

32:48 - Creating a successful digital platform can be easy! What strategy Alexis used to capitalize on a need she perceived in the dance and physical therapy communities

38:01 - If you’re struggling today, hear why Alexis believes this time of doubt or confusion is actually going to lead to future success

 

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Feb 28, 2019

Your impossible dreams are possible! Going a little out of the norm, Aaron wants to read you a story today. Sit back and enjoy as Aaron reads the amazing children’s book Charley the Bulldog’s Daring Dream by Andy Frisella. Hear how you can change the world through your dreams and your clinic. If someone has told you that your dreams are impossible, then let Charley teach you what to do with those dreams.

 

“It’s harder to make your dreams come true if you keep them to yourself.”

-Aaron LeBauer



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:08 - The backstory of a children’s book and why this is relevant to you!

3:29 - Dreams cause you to break the mold: How Charley uses enthusiasm to make dreams happen

5:32 - What passion and devotion can create when applied to dreams according to Charley

7:43 - How to react when people doubt your dreams

9:47 - The 2 things you need to start right now to make your dreams happen

11:54 - Fear controls other people, but Aaron wants you to do this with other peoples’ fear

13:05 - Aaron’s dream: The biggest way Aaron hopes to change the world through PT

 

Resources:

 

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Feb 21, 2019

In this episode, hear why gaining more clients is actually the opposite of success! Dr. Josh Satterlee is today’s featured Chiropractic guest. As a Chiropractor, business coach, and owner of Clinic/Gym Hybrid Solutions, Josh wants to help people get healthy and have more time for themselves.

Hear why unifying the professions of the health care system will help doctors and patients improve their health fast. Also, learn how you can double your profits while working the same amount of time. That means the same amount of clients! Make more money AND spend more time with your family by using Josh’s tips in this episode!


“You can legislate your way into anything, but it doesn’t mean you’re actually good at it.”

-Josh Satterlee

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:15 - Have patients that you’re struggling to help? Why you might lack the essential knowledge to complete your patient’s treatment

10:27 - How a unified language in health care will improve treatment for patients, doctors, and everyone involved

20:27 - The key to racking up committed clients is not found in numbers. Get your ideal clients through this one principle

26:56 - Build motivation and unlock the universe for your patients by implementing these 2 principles into your approach

34:22 - Chiropractors don’t get the respect they deserve, but there is one place that they are appreciated. What Josh is doing to help raise awareness of the benefits of Chiropractors

42:34 - If you’re motivated by freedom, you’ll want to scratch the model of business you’ve been stuck in your whole career. Double your profit without doubling your fulfillment.

49:26 - Are you still trying to gain success by gaining more clients? Josh tells you why you’re doing business wrong

53:51 - When you look at your priority list, you should be able to have these 3 priorities at the top of the list. Hear how you can fix your priority list if you realize it’s missing things

 

Resources:

 

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Feb 14, 2019

Online marketing and Facebook Ads can seem complicated and expensive. But you have tools right in front of you to grow your client list and amplify your value. Aaron invites Jacob Campos, his Online Marketing and Facebook Ads expert, to share 5 ways for you to enlarge your current marketing base. Hear how you can double your current customers without targeting the wrong audience. Jake explains why Facebook’s business helps your business. Listen to find out how!


“You actually get better results at optimizing if you just spend $50 in one day.”

-Jacob Campos

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:51 - Separating yourself through your price: The 1 thing people will pay $5000 for in the physical therapy and personal fitness industry

11:00 - 2 Questions you can ask your customers to make them realize why they need your services

15:33 - The personal story behind Jake’s desire to assist people in their health and fitness journey. How Facebook Ads can boost your ability to help people

26:02 - Are you satisfied with the knowledge you have? Maybe you shouldn’t be. Hear why Jake continually moves forward in how he can improve himself to offer greater value to his customers

40:05 - The Pros and Cons of Facebook Ads--Facebook wants your money, so how do you take advantage of that and re-optimize your ads to target your ideal audience?

48:24 - What you need to do before you offer your product to your customers: The power of testimonials

55:06 - The #1 way for you to capture the attention of a target audience and sharpen your content for their viewing

1:08:13 - Instead of trying to get new customers, just clone your current ones! What you can do to double your client list without finding a new “type” of customer

 

Resources:

 

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Feb 7, 2019

Are you trying to use online marketing to boost your customer traffic? You may be missing out on the most powerful tool out there! Today’s episode features YouTube and Video Marketing expert Liz Germain. There are secrets that you need to know to grow your YouTube channel and Liz is here to share them. Listen to hear how you can get more customer exposure through Liz’s YouTube marketing strategies.

 

“People are thinking really really small when it comes to YouTube, but the power of this platform is insane.”

-Liz Germain


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:54 - There is one event that changed Liz’s perspective on life and fitness: How Liz became an international online fitness professional

6:34 - The Secret to Entrepreneurship: How you should define successful entrepreneurship and what you can do to take the first steps towards influencing millions of people

13:50 - Fighting Internet Hate: When you need to block people and when you need to use challenges to improve your knowledge

19:11 - Over 80% of all consumer internet traffic is video traffic. Find out what strategies you can use to create videos that answer the questions they are trying to get answered

23:20 - Why YouTube and Pinterest serve as excellent sources for finding new customers and offering services people are looking for

28:27 - The top 3 ways to get your video to rank on YouTube: How you can find the right niche of keywords to get traffic on your channel

34:23 - A guide to creating a new YouTube channel and using landing pages to collect views and promote your page

44:26 - You’re missing an important part of your channel’s traffic! How video comments bring in customers

47:33 - Start using YouTube to its fullest potential! What you don’t know about this powerful platform.

 

Resources:

 

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Jan 31, 2019

Any healthcare professional needs to be a good entrepreneur. Dentists, physical therapists, chiropractors, or whatever profession you are, you need to know how to run your business. Today’s show features Mark Costes, a dentist, dental coach, private practice coach, and so much more. Mark is the founder of both Dental Success Institute and Horizon Schools of Dental Assisting. He is also the author of the internationally recognized book Pillars of Dental Success. Not only that, but he is also the host of The Dentalpreneur Podcast. Listen now to hear how to be a successful entrepreneur. Start applying these principles and you’ll not only see success, but you’ll see satisfaction.

“Effort is more important than talent.”

-Mark Costes


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:38 - How a broken jaw led Mark to go into dentistry and how he transferred to starting and owning over a dozen private dental practices

7:59 - Why effort is more important than talent and how Mark used his own weaknesses to fuel and refine his strengths

12:26 - The perfectionist mindset: What you may be masking if you are a perfectionist and why you need to get the CEO work done before you get the clinician work done

16:51 - If you have multiple practices, you need to implement THIS principle to streamline your systems and maximize cash flow

22:47 - Dentists have more private practices than physical therapists do. Find out why that is, and how cash-based physical therapists can learn from the dental industry

29:03 - The biggest challenge dentists face when it comes to costs and prices. Hear the 2 main reasons customers reject care from dentists that also apply to physical therapy

33:49 - Your success is built on more than just your services. What Mark noticed would help his practices achieve success and how he started coaching people on this

39:12 - The 1 thing that helped Mark’s coaching career and how The Dentalpreneur Podcast became so successful

 

Resources:

 

Connect with Mark & Dental Success Institute:

 

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Jan 24, 2019

The first steps toward establishing your digital presence? Learn and grow. You’ll hear that and more about digital marketing in this episode with Dr. Will Boyd. Will is the co-owner of Healthy Funnel, host of the Knowbodies Podcast, and a Digital Marketing Consultant. Refine your business and online presence to provide easier access to your services. No matter how comfortable you are with technology, hear from Will on how you can use your website to create a better business.

 

“You can learn anything when you put time in. You just have to commit to learn.”

-Will Boyd

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

3:39 - Don’t bore your patients! Why you need to tell stories to help your patients reach their goals

9:56 - Why it’s not impossible to learn and grow in your knowledge of and familiarity with technology

17:45 - Have you ever wanted a clone? How you can use technology to do more with your time no matter what your experience is

21:00 - The #1 way to expand your client list and increase your sales. Hint: It has nothing to do with logic

23:54 - Why Will questioned the insurance-based system from the beginning and how he made the switch to cash-based

30:14 - Find a need? Find a way to meet it. How digital marketing became Will’s field of expertise

34:35 - Take advantage of the catalog: 3 steps to getting people to actually buy into your product or services

48:36 - The 2 secrets to successfully starting and maintaining a business partnership

54:39 - How Will plans to lower the average student debt by $50,000 and the simple step you need to get better at business

 

Resources:

 

Connect with John:

 

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Jan 17, 2019

Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.

Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!


“There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.”

-Alex Engar

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

4:01 - Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy

12:01 - Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.

19:37 - How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs

24:38 - The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product

32:33 - Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market

37:19 - Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business

41:49 - What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad

48:35 - Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing

56:10 - What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security

 

Resources:

 

Connect with Alex:

 

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Jan 10, 2019

If you are struggling to grow your clinic or find success in your practice, it might be because you are afraid of success! Today’s show examines that all you need to offer is the best value to your customers so it becomes easy to find success.

In this episode, John Davidson joins Aaron to talk about his experience as the owner of GSO Crossfit and Calso Physical Therapy. Hear how you can use a few simple principles to create the best exercise or physical therapy experience out there. Success is right at your fingertips, so go get it!

 

“Are you gonna invest in yourself, spend the money, and do what you need to get better? Or are you going to continue with the status quo?”

-Dr. John Davidson


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

4:08 - The 2 things physical therapists struggle with the most and how Crossfit and a cash-based practice fixed those things for John

10:42 - Think like the customer: What do you need to change about your mindset to make the switch to cash-based physical therapy

17:34 - In advertising and in practice, why it is O.K. to disagree with physicians and help people heal the RIGHT way

22:45 - Not your typical gym: How John has modified Crossfit to be an excellent source of fitness and health

27:19 - Why workouts NEED to be adaptable to the person’s needs: People need to be healthy, not exercised to the point of failure

35:32 - The keys to having a successful gym and a successful clinic: How John has progressed as an employer to guarantee good hires for his staff

39:10 - Hire Slow and Fire Fast: What your hiring process and your approach to firing employees should look like

42:31 - The #1 thing John learned in 2018: What it takes for you to grow your clinic and avoid the negative side of what can happen

46:27 - The #1 thing you need to implement in all areas of your life to start growing your clinic, improving your personal abilities, and providing for your family

 

Connect with John:

 

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Jan 3, 2019

Finding it difficult to make your business stand out? Identify your area of expertise and display its value! Eric Bach joins Aaron on the CashPT Lunch Hour to share how he became a successful business owner. As the founder of Bach Performance and Bach Business Coaching, Eric knows how to maximize success in the business world. Listen to find out how you can expand your business by improving your sales abilities and advertising the quality of your service!

 

“When I charged a higher rate, people became more committed and we're getting better results.”

-Eric Bach



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

2:30 - Transitioning from passion to business: What you need to do take your passion and turn it into a business

9:00 - Whether it be for football or for business, you need direction. Why having a coach in all areas of life will drive you to success

15:18 - The steps Eric took to get out of the hole and find success in every situation and what you can do to use copyright to get an edge in your industry

23:35 - How to make your business, your expertise, and your potential stand out: The fundamental things Eric has done to expand his business and sphere of influence

31:07 - Why you need to understand the value of sales and how you can improve your marketing tactics to benefit your business AND the customers

38:30 - How to prepare for your sales calls, provide incredible service for your clients, and become comfortable asking tough questions of your clients

43:03 - Closing the deal: What you can do to take people’s mindset beyond the financial expenses and focus on the results they want

47:44 - Taking your business from small to successful! What Eric has done to create an efficient and repeatable communication service to promote customer growth


Resources:

 

Connect with Eric:

 

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Dec 27, 2018

Mobile Physical Therapy and side businesses can actually be extremely successful. And it’s easier than you think! Aaron invites F Scott Feil, DPT on to the show to tell you how to take advantage of the side hustle opportunity. Listen to hear why you will be risking almost nothing to give a side business a try. So what are you waiting for?

 

“There literally is no failure unless you stop trying.”

-F. Scott Feil

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:20 - F. Scott’s background and how he made his way through the education system

5:48 - The beginning of F. Scott’s practice and why he transitioned out of insurance practices

8:44 - How insurance company premiums limit options and reduce financial viability for families

14:38 - Mixing home health and mobile PT--how to run a cash-based side hustle and market yourself successfully

19:50 - Why side hustles are possible for you and how you can strategize to make your mobile PT successful

25:25 - Why would anyone pay cash for physical therapy? Here F Scott’s answer to that question

33:29 - Why school prices and student loans keep growing and what F Scott has to say about this problem

39:59 - How you can get in contact with F Scott and why you need to give side hustles a try

 

Resources:

 

Connect with F Scott:

 

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Dec 20, 2018

You can take the marketing skills of the Chiropractic field and apply it to your cash-based PT practice! Join Aaron as he speaks with Dr. Ed Osburn, a Chiropractor and host of the podcast The Chiropractic Philanthropist. Learn how to improve your marketability and increase sales with the help of Ed’s extensive experience.

 

“Entrepreneurs are people who want to grow their business.”

-Dr. Ed Osburn



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:32 - How Ed overcame medical issues and family problems to establish his own podcast

3:38 - Why helping people gain freedom and find success is a profitable business for you

6:06 - Hiring people and creating a podcast may be the key ingredients for growing your business

9:16 - Starting a podcast is within your reach! How you can start your own podcast

11:53 - What you need to do to improve your sales abilities and your financial management

16:39 - Are Chiropractors better at sales than any other doctors? What we can learn from the Chiropractic business’s marketing skills

21:01 - The difference between being an entrepreneur and being an employee: How you need to change your mindset in running your own cash-based business

23:48 - Why you need to seek out marketers and learn from their business

 

Resources:

 

Connect with Ed:

 

Connect with Aaron:

 

Dec 13, 2018

Want to know a powerful tool for any practice in any town? Listen to today’s episode to find out how networking can be the key to your practice’s success!

In this episode, Aaron interviews Hollan Oliver, the owner of Coastline Therapy and creator of the home exercise software Healigo. Hear how networking let Hollan start a cash PT practice in a seasonal town of 1500 people. If you want to increase your business, then sit back and learn how to take the next step towards a better network.

 

“Be interested, not interesting and [business] will come to you.”

-Hollan Oliver



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

1:31 - Hollan Oliver’s background and her odd path to physical therapy

6:17 - Why Hollan decided to start a cash PT practice in Deer Ilse, Maine, even though it is a seasonal location.

9:28 - Combining lobster trapping with physical therapy. How to adjust your practice to your client

11:10 - How to start your practice the right way through networking. Even your family connections can help!

16:01 - Why your community is important and how you can improve your business through your emails and newsletters

20:55 - The beginnings of Healigo and its benefits for modern physical therapy

26:26 - How to start your own cash PT practice and begin developing your own network

29:51 - What you need to do to get established in your community and promote your practice if you are struggling to get started

 

Resources:

 

Connect with Hollan:

 

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Dec 6, 2018

On today’s episode of The CashPT Lunch Hour, Aaron talks with Irene Diamond.  Irene developed Active Myofascial Therapy (AMT).  Irene got her degree in rehab therapy after she broke her neck at the age of 15 falling off the shoulders of her acrobatic partner and was in complete paralysis. In her practice, Irene helps her patients understand that they can not guarantee the will be 100% by the time they are finished with their sessions, but that her practice makes it very clear on what they can help their patients achieve.  


“Guarantee them that they will feel that their money and time have been well spent.”

-Irene Diamond

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

3:50 - How Aaron knows Irene

5:21 - Number 1 secret to keeping and maintaining your physical therapy career

9:00 - What is B.P.S.

16:15 - Why is public speaking so important?

21:25 - Irene shares the four phases of care

27:50 - The infamous “What if” question

30:40 - What can we guarantee?

37:02 - Why should we ask open-ended questions?

40:03 - The number one thing that Irene has learned and integrated into her practice

 

Resources:

 

Connect with Irene:

 

Connect with Aaron:

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