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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Feb 14, 2019

Online marketing and Facebook Ads can seem complicated and expensive. But you have tools right in front of you to grow your client list and amplify your value. Aaron invites Jacob Campos, his Online Marketing and Facebook Ads expert, to share 5 ways for you to enlarge your current marketing base. Hear how you can double your current customers without targeting the wrong audience. Jake explains why Facebook’s business helps your business. Listen to find out how!


“You actually get better results at optimizing if you just spend $50 in one day.”

-Jacob Campos

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:51 - Separating yourself through your price: The 1 thing people will pay $5000 for in the physical therapy and personal fitness industry

11:00 - 2 Questions you can ask your customers to make them realize why they need your services

15:33 - The personal story behind Jake’s desire to assist people in their health and fitness journey. How Facebook Ads can boost your ability to help people

26:02 - Are you satisfied with the knowledge you have? Maybe you shouldn’t be. Hear why Jake continually moves forward in how he can improve himself to offer greater value to his customers

40:05 - The Pros and Cons of Facebook Ads--Facebook wants your money, so how do you take advantage of that and re-optimize your ads to target your ideal audience?

48:24 - What you need to do before you offer your product to your customers: The power of testimonials

55:06 - The #1 way for you to capture the attention of a target audience and sharpen your content for their viewing

1:08:13 - Instead of trying to get new customers, just clone your current ones! What you can do to double your client list without finding a new “type” of customer

 

Resources:

 

Connect with Jake:

 

Connect with Aaron:

Feb 7, 2019

Are you trying to use online marketing to boost your customer traffic? You may be missing out on the most powerful tool out there! Today’s episode features YouTube and Video Marketing expert Liz Germain. There are secrets that you need to know to grow your YouTube channel and Liz is here to share them. Listen to hear how you can get more customer exposure through Liz’s YouTube marketing strategies.

 

“People are thinking really really small when it comes to YouTube, but the power of this platform is insane.”

-Liz Germain


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:54 - There is one event that changed Liz’s perspective on life and fitness: How Liz became an international online fitness professional

6:34 - The Secret to Entrepreneurship: How you should define successful entrepreneurship and what you can do to take the first steps towards influencing millions of people

13:50 - Fighting Internet Hate: When you need to block people and when you need to use challenges to improve your knowledge

19:11 - Over 80% of all consumer internet traffic is video traffic. Find out what strategies you can use to create videos that answer the questions they are trying to get answered

23:20 - Why YouTube and Pinterest serve as excellent sources for finding new customers and offering services people are looking for

28:27 - The top 3 ways to get your video to rank on YouTube: How you can find the right niche of keywords to get traffic on your channel

34:23 - A guide to creating a new YouTube channel and using landing pages to collect views and promote your page

44:26 - You’re missing an important part of your channel’s traffic! How video comments bring in customers

47:33 - Start using YouTube to its fullest potential! What you don’t know about this powerful platform.

 

Resources:

 

Connect with Liz:

 

Connect with Aaron:

 

Jan 31, 2019

Any healthcare professional needs to be a good entrepreneur. Dentists, physical therapists, chiropractors, or whatever profession you are, you need to know how to run your business. Today’s show features Mark Costes, a dentist, dental coach, private practice coach, and so much more. Mark is the founder of both Dental Success Institute and Horizon Schools of Dental Assisting. He is also the author of the internationally recognized book Pillars of Dental Success. Not only that, but he is also the host of The Dentalpreneur Podcast. Listen now to hear how to be a successful entrepreneur. Start applying these principles and you’ll not only see success, but you’ll see satisfaction.

“Effort is more important than talent.”

-Mark Costes


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:38 - How a broken jaw led Mark to go into dentistry and how he transferred to starting and owning over a dozen private dental practices

7:59 - Why effort is more important than talent and how Mark used his own weaknesses to fuel and refine his strengths

12:26 - The perfectionist mindset: What you may be masking if you are a perfectionist and why you need to get the CEO work done before you get the clinician work done

16:51 - If you have multiple practices, you need to implement THIS principle to streamline your systems and maximize cash flow

22:47 - Dentists have more private practices than physical therapists do. Find out why that is, and how cash-based physical therapists can learn from the dental industry

29:03 - The biggest challenge dentists face when it comes to costs and prices. Hear the 2 main reasons customers reject care from dentists that also apply to physical therapy

33:49 - Your success is built on more than just your services. What Mark noticed would help his practices achieve success and how he started coaching people on this

39:12 - The 1 thing that helped Mark’s coaching career and how The Dentalpreneur Podcast became so successful

 

Resources:

 

Connect with Mark & Dental Success Institute:

 

Connect with Aaron:

Jan 24, 2019

The first steps toward establishing your digital presence? Learn and grow. You’ll hear that and more about digital marketing in this episode with Dr. Will Boyd. Will is the co-owner of Healthy Funnel, host of the Knowbodies Podcast, and a Digital Marketing Consultant. Refine your business and online presence to provide easier access to your services. No matter how comfortable you are with technology, hear from Will on how you can use your website to create a better business.

 

“You can learn anything when you put time in. You just have to commit to learn.”

-Will Boyd

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

3:39 - Don’t bore your patients! Why you need to tell stories to help your patients reach their goals

9:56 - Why it’s not impossible to learn and grow in your knowledge of and familiarity with technology

17:45 - Have you ever wanted a clone? How you can use technology to do more with your time no matter what your experience is

21:00 - The #1 way to expand your client list and increase your sales. Hint: It has nothing to do with logic

23:54 - Why Will questioned the insurance-based system from the beginning and how he made the switch to cash-based

30:14 - Find a need? Find a way to meet it. How digital marketing became Will’s field of expertise

34:35 - Take advantage of the catalog: 3 steps to getting people to actually buy into your product or services

48:36 - The 2 secrets to successfully starting and maintaining a business partnership

54:39 - How Will plans to lower the average student debt by $50,000 and the simple step you need to get better at business

 

Resources:

 

Connect with John:

 

Connect with Aaron:

Jan 17, 2019

Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.

Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!


“There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.”

-Alex Engar

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

4:01 - Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy

12:01 - Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.

19:37 - How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs

24:38 - The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product

32:33 - Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market

37:19 - Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business

41:49 - What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad

48:35 - Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing

56:10 - What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security

 

Resources:

 

Connect with Alex:

 

Connect with Aaron:

Jan 10, 2019

If you are struggling to grow your clinic or find success in your practice, it might be because you are afraid of success! Today’s show examines that all you need to offer is the best value to your customers so it becomes easy to find success.

In this episode, John Davidson joins Aaron to talk about his experience as the owner of GSO Crossfit and Calso Physical Therapy. Hear how you can use a few simple principles to create the best exercise or physical therapy experience out there. Success is right at your fingertips, so go get it!

 

“Are you gonna invest in yourself, spend the money, and do what you need to get better? Or are you going to continue with the status quo?”

-Dr. John Davidson


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

4:08 - The 2 things physical therapists struggle with the most and how Crossfit and a cash-based practice fixed those things for John

10:42 - Think like the customer: What do you need to change about your mindset to make the switch to cash-based physical therapy

17:34 - In advertising and in practice, why it is O.K. to disagree with physicians and help people heal the RIGHT way

22:45 - Not your typical gym: How John has modified Crossfit to be an excellent source of fitness and health

27:19 - Why workouts NEED to be adaptable to the person’s needs: People need to be healthy, not exercised to the point of failure

35:32 - The keys to having a successful gym and a successful clinic: How John has progressed as an employer to guarantee good hires for his staff

39:10 - Hire Slow and Fire Fast: What your hiring process and your approach to firing employees should look like

42:31 - The #1 thing John learned in 2018: What it takes for you to grow your clinic and avoid the negative side of what can happen

46:27 - The #1 thing you need to implement in all areas of your life to start growing your clinic, improving your personal abilities, and providing for your family

 

Connect with John:

 

Connect with Aaron:

Jan 3, 2019

Finding it difficult to make your business stand out? Identify your area of expertise and display its value! Eric Bach joins Aaron on the CashPT Lunch Hour to share how he became a successful business owner. As the founder of Bach Performance and Bach Business Coaching, Eric knows how to maximize success in the business world. Listen to find out how you can expand your business by improving your sales abilities and advertising the quality of your service!

 

“When I charged a higher rate, people became more committed and we're getting better results.”

-Eric Bach



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

2:30 - Transitioning from passion to business: What you need to do take your passion and turn it into a business

9:00 - Whether it be for football or for business, you need direction. Why having a coach in all areas of life will drive you to success

15:18 - The steps Eric took to get out of the hole and find success in every situation and what you can do to use copyright to get an edge in your industry

23:35 - How to make your business, your expertise, and your potential stand out: The fundamental things Eric has done to expand his business and sphere of influence

31:07 - Why you need to understand the value of sales and how you can improve your marketing tactics to benefit your business AND the customers

38:30 - How to prepare for your sales calls, provide incredible service for your clients, and become comfortable asking tough questions of your clients

43:03 - Closing the deal: What you can do to take people’s mindset beyond the financial expenses and focus on the results they want

47:44 - Taking your business from small to successful! What Eric has done to create an efficient and repeatable communication service to promote customer growth


Resources:

 

Connect with Eric:

 

Connect with Aaron:

 

Dec 27, 2018

Mobile Physical Therapy and side businesses can actually be extremely successful. And it’s easier than you think! Aaron invites F Scott Feil, DPT on to the show to tell you how to take advantage of the side hustle opportunity. Listen to hear why you will be risking almost nothing to give a side business a try. So what are you waiting for?

 

“There literally is no failure unless you stop trying.”

-F. Scott Feil

 


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:20 - F. Scott’s background and how he made his way through the education system

5:48 - The beginning of F. Scott’s practice and why he transitioned out of insurance practices

8:44 - How insurance company premiums limit options and reduce financial viability for families

14:38 - Mixing home health and mobile PT--how to run a cash-based side hustle and market yourself successfully

19:50 - Why side hustles are possible for you and how you can strategize to make your mobile PT successful

25:25 - Why would anyone pay cash for physical therapy? Here F Scott’s answer to that question

33:29 - Why school prices and student loans keep growing and what F Scott has to say about this problem

39:59 - How you can get in contact with F Scott and why you need to give side hustles a try

 

Resources:

 

Connect with F Scott:

 

Connect with Aaron:

 

Dec 20, 2018

You can take the marketing skills of the Chiropractic field and apply it to your cash-based PT practice! Join Aaron as he speaks with Dr. Ed Osburn, a Chiropractor and host of the podcast The Chiropractic Philanthropist. Learn how to improve your marketability and increase sales with the help of Ed’s extensive experience.

 

“Entrepreneurs are people who want to grow their business.”

-Dr. Ed Osburn



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:32 - How Ed overcame medical issues and family problems to establish his own podcast

3:38 - Why helping people gain freedom and find success is a profitable business for you

6:06 - Hiring people and creating a podcast may be the key ingredients for growing your business

9:16 - Starting a podcast is within your reach! How you can start your own podcast

11:53 - What you need to do to improve your sales abilities and your financial management

16:39 - Are Chiropractors better at sales than any other doctors? What we can learn from the Chiropractic business’s marketing skills

21:01 - The difference between being an entrepreneur and being an employee: How you need to change your mindset in running your own cash-based business

23:48 - Why you need to seek out marketers and learn from their business

 

Resources:

 

Connect with Ed:

 

Connect with Aaron:

 

Dec 13, 2018

Want to know a powerful tool for any practice in any town? Listen to today’s episode to find out how networking can be the key to your practice’s success!

In this episode, Aaron interviews Hollan Oliver, the owner of Coastline Therapy and creator of the home exercise software Healigo. Hear how networking let Hollan start a cash PT practice in a seasonal town of 1500 people. If you want to increase your business, then sit back and learn how to take the next step towards a better network.

 

“Be interested, not interesting and [business] will come to you.”

-Hollan Oliver



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

1:31 - Hollan Oliver’s background and her odd path to physical therapy

6:17 - Why Hollan decided to start a cash PT practice in Deer Ilse, Maine, even though it is a seasonal location.

9:28 - Combining lobster trapping with physical therapy. How to adjust your practice to your client

11:10 - How to start your practice the right way through networking. Even your family connections can help!

16:01 - Why your community is important and how you can improve your business through your emails and newsletters

20:55 - The beginnings of Healigo and its benefits for modern physical therapy

26:26 - How to start your own cash PT practice and begin developing your own network

29:51 - What you need to do to get established in your community and promote your practice if you are struggling to get started

 

Resources:

 

Connect with Hollan:

 

Connect with Aaron:

 

Dec 6, 2018

On today’s episode of The CashPT Lunch Hour, Aaron talks with Irene Diamond.  Irene developed Active Myofascial Therapy (AMT).  Irene got her degree in rehab therapy after she broke her neck at the age of 15 falling off the shoulders of her acrobatic partner and was in complete paralysis. In her practice, Irene helps her patients understand that they can not guarantee the will be 100% by the time they are finished with their sessions, but that her practice makes it very clear on what they can help their patients achieve.  


“Guarantee them that they will feel that their money and time have been well spent.”

-Irene Diamond

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

3:50 - How Aaron knows Irene

5:21 - Number 1 secret to keeping and maintaining your physical therapy career

9:00 - What is B.P.S.

16:15 - Why is public speaking so important?

21:25 - Irene shares the four phases of care

27:50 - The infamous “What if” question

30:40 - What can we guarantee?

37:02 - Why should we ask open-ended questions?

40:03 - The number one thing that Irene has learned and integrated into her practice

 

Resources:

 

Connect with Irene:

 

Connect with Aaron:

Nov 29, 2018

More often than not, the root cause of our stress and pain is money. Will Butler specializes in helping people manage stress and pain by managing their finances. Will is a physical therapist turned financial advisor. On today’s episode, Aaron and Will delve into the topic of good debt, bad debt, and how to handle it. You’ll learn, among other things, where and how to start investing even if you still have debt.

 

“You can’t plan a successful business when you’re letting the debt dictate your decision.”

-Will Butler

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

03:17 - Will’s background and what happened to his family that led him to what he’s doing now

11:40 - How Will transition from being a clinical PT to being a financial advisor

18:00 - Good debt and bad debt - how to pay your debt by making smart decisions

25:12 - How to invest in real estate and/or stock market even if you have debt

31:04 - Credit card, when to use it to loan a car or invest to create opportunity

32:26 - The importance of putting your money in several ways

35:53 - Three steps that you can do if you want to start a business or invest while paying a debt

39:54 - What legal protection you must have for you, your family, and your assets

44:11 - Will’s money advice for students

 

Resources:

 

Connect with Will:

 

Connect with Aaron:

Nov 22, 2018

Having a niche allows you to be successful even when there are other clinics vying for the same customers. Learn how to develop your niche on today’s episode featuring Kevin DeGroot. Owner of TZero Physio and the Triathlon Injury Support Group, Kevin shares how he developed his niche and why you should do the same.

Join Aaron and Kevin as they discuss how your niche will not only help your business but could help other people’s businesses as well! Catch more on how to be successful in your community and use your niche to establish your network.

“If we can go together, we can go a lot further.”

-Kevin DeGroot



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:40 - Introducing Kevin DeGroot and how he narrowed his focus to triathlon physical therapy

7:18 - How Kevin realized he was actually working for the physician and front desk rather than his client, and how he made the switch to his own cash PT practice

13:58 - The benefits of owning your own business and why you should consider making the step to starting your own practice

18:37 - Build your business around community and family. What you can do to promote family in your own life and in your employee’s lives while also making yourself an expert in your field

24:20 - What you can expect from Kevin and TZero Physio in the future: closing the middle ground between the professional and amateur athlete

31:36 - How to set up an online resource that benefits your patients and promotes further care beyond what we normally could accomplish

36:33 - The #1 thing you need to do when starting up an online resource for your patients and practice and the #1 thing you can do to bring patients into your clinic

42:23 - How you can grow your clinic without competing with other cash PT clinics in the same area

47:10 - 4 ways to get your business going and get out of the first stages of developing your cash PT practice

Connect with Kevin:

 

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Nov 15, 2018

On today’s episode of The CashPT Lunch Hour, Aaron talks with Nicole Coleman, a Pelvic and Core physical therapist.  Aaron and Nicole talk about, not only the core and pelvic muscles and how to strengthen them, but also how the pelvic and core muscle could be the cause of other pains throughout the body.

 

“If we can’t get down to the core of the issue, you’re not going to see the improved outcome.”

-Nicole Coleman

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

2:35 - Who is Nicole Coleman and how did she find out what her niche would be

7:30 - Nicole wants to help people get better moving and taking care of their bodies

20:40 - The first appointment is almost always full of tears

22:18 - The external reasons that you are telling yourself, as opposed to the internal cause

25:46 - The number one reason the older generation are admitted to nursing homes

34:22 - How to activate the pelvic core

50:00 - Insurance companies are dictating our healthcare

51:29 - Number one advice for those that don’t want to own or start a clinic, but want to help others

 

Resources:

 

Connect with Nicole:

 

Connect with Aaron:

Nov 8, 2018

Today, we talk to CashPT Customer Care Specialist, Amber Harris. Hear about Amber’s experience as a part of the team working with customers. She has learned how to help patients realize the value of physical therapy and accomplish their goals.

Tune in to hear some of the customer service sides of a physical therapy clinic. Learn how showing care adds a special element to your business.

 

“What physical therapy gives you is the ability to live your best life.”

-Amber Harris


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:44 - Who is Amber Harris and what is attractive about being a Customer Care Specialist?

4:46 - The surprising things Amber learned about CashPT and Physical Therapy

10:07 - Reframing a patient’s desires around the value of PT rather than the outside details

16:16 - The patterns of conversations that occur with current and potential patients

24:21 - Where Amber found the value in what CashPT and physical therapy does

27:29 - How to bring in patients and show care for prospects

33:32 - How to improve patient experiences through caring conversation and simple acts of kindness

37:41 - Just show that you care about your people

40:23 - Incorporating transparency encourages trust

 

Connect with Amber:

 

Connect with Aaron:

 

Nov 1, 2018

You can learn a lot from internships and residencies. Join Aaron as he talks with CashPT Residency Physical Therapist Tyler Shelton. Hear about Tyler’s development through multiple internships as he learned to identify some of the ways he fit in the physical therapy field. From experience with no-shows to raising rates, Tyler gives incredible insight into the lessons he learned along his PT career. Listen in to learn more from his learning experience with CashPT.

 

“The thing that we offer people most is hope.”

-Tyler Shelton



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

1:46 - Beginning the dreams for Tyler’s private practice

7:55 - Seeing physical therapy in a more efficient way and building a relationship with patients

12:51 - No-shows and productivity management

15:45 - Realizing and developing how you fit into physical therapy methods

18:33 - Finally entering the world Tyler wanted to be in through CashPT

23:22 - Learning how to raise rates when necessary while maintaining prices that benefit your clients

30:15 - Investing your money well for the long-term goal

33:01 - Learning sales as a way of helping people understand what they need

36:39 - Tyler’s plans for the future and values that he developed to bring into his future practice

 

Resources:

 

Connect with Tyler:

 

Connect with Aaron:

 

Oct 25, 2018

Are you having a hard time figuring out what you want to do or where you want to be? Today, TaVona Boggs's shares her story about coming to the realization that she had to hand in her 30-day notice and try something different. She'll talk about the 5 Why’s you need to ask yourself to figure out what you want to become and some tips for addressing burnouts. Tune in, her message might just be what you need to hear to find the courage to take the leap.

 

“No circumstance or situation has to change for me to feel better.”
- TaVona Boggs

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

2:03 – TaVona's introduction to physical therapy and her motivation for pursuing it

7:08 – The change of perspective and TaVona's biggest message

10:23 – Burnout is like relationships

13:00 – Figuring out what you want to  become - The 5 Why Exercise

18:32 – Switch your energy - Negative to Neutral to Content

21:35 – Good debt is an investment

28:35 – The 3 components of burnout - physical and emotional exhaustion, cynicism, lack of personal achievement

30:00 – Detecting early stage of burnout and how to address it

 

Resources:

 

Connect with TaVona:

 

Connect with Aaron:

Oct 18, 2018

Opening a practice does not guarantee a PT’s success. Whatever you face in your journey, you have to face it with guts, determination, and the willingness to learn along the way. Tune in as today’s guest, Victoria Liu walks us through the challenges and difficulties she’s faced in starting her own PT business and her advice to people who are still staying in their comfort zones.

 

“You just got to jump, you just got to do it.”
- Victoria Liu

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

01:48 – Victoria shares about her background and her business, Ironhorse PT and Pilates

05:45 – Not knowing what to do was the biggest challenge at the start

08:17 – The effects of patients not having direct access visits

11:13 – Word of mouth brings in the best patients

16:10 – How Victoria started raising prices for their services

20:52 – Finding good people and staffing are the most difficult challenge in growing the practice

25:08 – Integrating pilates and kettlebell programs to wellness training

30:28 – Victoria’s next steps moving forward

39:03 – The advice to people staying in their comfort zones

 

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Oct 11, 2018

On today’s episode of The CashPT Lunch Hour, Aaron interviews Vince Del Monte, a personal trainer and business coach from Toronto, Canada who helps professionals create online courses and the author of "No-Nonsense Muscle Building: Skinny Guy Secrets To Insane Muscle Gain."

Aaron and Vince explore the ins and outs of selling to people, and how to encourage them to get the help they need. You’ll learn tons of valuable information from Vince’s insights and the proof that increased his social media conversions and built a profitable online business and brand. Tune in for the full scoop!

 

“You sell the same way you buy.”

-Vince Del Monte

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

2:08 - Vince’s background, and how he got started in sales

7:56 - The #1 benefit to having a coach

12:30 - How to sell someone to get the help they need

16:04 - “What do you need to know to make a decision today?” the #1 question to ask

21:36 - The top three things to increase your conversions

27:07 - How Vince became confident in selling

31:00 - Three reasons why people won’t buy a product

34:55 - Leveraging social media to get “celebrity” status

38:27 - Tips on when and how to post on social media

 

Resources:

 

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Oct 4, 2018

On today’s episode of The CashPT Lunch Hour, Aaron sits down with Cameron Garber, a physical therapist who owns Body Smart PT in Utah, and specializes in metabolic testing.

Aaron and Cameron discuss the ups and downs of Cameron’s journey to being an entrepreneur while having a family and buying a cash-based physical therapy business. Listen closely to Cameron’s advice about building a pre-owned business and some great marketing tools. Tune in and soak up all this knowledge, thanks to Cameron! Enjoy.

 

“Don’t waste your time building somebody else’s dream. Build your own.”

-Cameron Garber

 

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

7:00 -  Cameron’s journey in his physical therapy career while having a family

14:08 - The big headaches in business to be aware of

16:04 - Why you shouldn’t buy a practice with someone else's name

18:20 - The challenges in converting prospective clients

21:33 - Metabolic testing costs, and how Cameron reached his client’s goals

27:27 - The big realization about insurance companies

28:48 - Organic social media tools that work the best

32:42 - The changes made in his practice patterns over the years

38:00 - Cameron’s biggest win for his business

39:44 - The importance of developing an email system sooner rather than later

 

Resources:

 

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Sep 27, 2018

How much money are you letting walk out the door? Join Aaron on this episode of the Cash PT Lunch Hour as he sits down with Paul Wright. Paul and Aaron discuss key principles healthcare business owners must understand. Plus stay tuned as Paul shares a valuable new client system he has all of his clients implement in their practice. This one system alone will be sure to increase your bottom line by 30%!  

 

“Build your business as if you are going to replicate it.”
-Paul Wright



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

2:47 A brief bio on Paul Wright

7:33 What is the selling potential of your business?

11:10 The #1 Rule healthcare business owners must understand

13:20 How do you get people to work for you and not take your clients?

15:40 Partnerships in healthcare, recipes for disaster

19:30 Expanding your practice from 0 to 6 figures

22:00 Vital business systems to have in place

23:04 The most important training tool

32:12 Holding your team members accountable

41:02 Why you must schedule out

 

Resources:

 

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Sep 20, 2018

On today’s episode of The CashPT Lunch Hour, Aaron talks with Greg Schaible (DPT, CSCS), owner of On Track Physiotherapy and Owner of the online educational resource for sports and orthopedic clinician's Sports Rehab Expert.  

Aaron and Greg, dive into the best and worst marketing strategies Greg’s tested over the last 5 years to grow his cash-based physical therapy practice. You’ll save yourself a lot of time by listening to Greg’s insights about what’s worked and what’s not for both in his brick and mortar business and his online sports rehab business. Listen in and cut your learning curve in half thanks to Greg! Enjoy.

 

“You’re never going to grow until you have the capacity to grow.”

-Greg Schaible

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

11:03 -  Making the transition from part time to full time as a physical therapy cash-based practice.

15:29 - The #1 thing Greg did to get patients in the door when starting his physical therapy practice on the side.

18:48 - Learning from early mistakes, what you need before going to a health fair. How to not market your physical therapy services at a live event.

19:54 - How Greg converts prospects into patients during gym visits currently.

26:00 - One easy way to get more emails and attention at a health fair

30:00 - “It's not what you know, it's who you know” how Greg get into his online business Sports Rehab Expert

33:38 - The nitty-gritty details of buying an online business, moving a membership from one person to another, re-engaging the online community and building trust with your email list.  

42:20 -  Crucial learning mistakes to avoid for physical therapists looking to use email marketing to sell information products.

43:34 - Greg’s advice for a cash practice owner and online business owner and why having a coach is crucial.

 

Resources:

 

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Sep 13, 2018

Have you ever considered niching down your clinic? Tune in today to find out how Kevin Schmidt, PT, MSPT, CMP, Bike PT  established Pedal PT, a practice geared towards cyclists. Kevin shares how he started his practice and some unique local marketing strategies he uses to reach out to the community. Plus, stay tuned to find out how Kevin is franchising his business.

 

“As a bike niche practice...a lot of the people that we see initially as competition as business owners and clinic owners ultimately become your referral sources.”


-Kevin Schmidt

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

8:00 How Kevin got into bikes

11:20 Aches and pains that come with biking

16:20 How Kevin got the motivation to open his own practice

23:40 Kevin talks about his niche and authenticity

29:30 Kevin’s unique local marketing tactic-Free Coffee!

39:45 Do insurance companies pay for a bike fitting?

43:40 Pedal Pt’s relationship with other businesses

49:40 Cultivating Google reviews

52:00 Kevin’s next steps - Franchising!

 

Resources:

 

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Sep 6, 2018

On today’s episode of the CashPT Lunch Hour, Aaron sits down with Ryan DeBell, a serial health entrepreneur and founder of Movement Fix. Join us as Ryan shares how he is able to consistently move forward and achieve success in business. Make sure to stay tuned to hear some of Ryan’s key tips on marketing and how to maximize your time.

 

“If you really know your beliefs, then you understand that everything is a tool, not an identity.”

-Ryan DeBell

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

 

Time Stamps:

3:07 - Ryan DeBell – Not just a chiropractor

7:50 - When and how did Ryan’s vision formalize

13:28 - Evolution of Movement Fix

18:42 - The original prices for Movement Fix programs

23:15 - Things Ryan does to drive traffic to his site

26:59 - Money, marketing, and helping people with them

37:55 -  Ryan’s podcast and why he made it

43:08 - What Ryan does to properly invest in himself and his business

47:45 - Ryan’s 10-year goal and advice for others

 

Resources:

 

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Aug 30, 2018

Having a successful PT practice takes more than clinical expertise. Join Aaron’s PT bootcamp to understand the business aspect behind running a successful PT practice. On this episode, Aaron unloads valuable tips from developing a PT entrepreneurial mindset to simply getting shit done, and everything in between. Don’t miss this episode.

 

“Entrepreneurs don’t do everything themselves.”
-Aaron LeBauer

 

Book a strategy call with Aaron by going here!

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Want to Work with Me To 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income and 10X Your Impact in 12 Months Or Less?

Click Here

 

Time Stamps:

3:50  Investments vs. expenses—deciding where to spend your money

8:56  The importance of creating systems

11:06  Why you shouldn’t do everything yourself

15:05  Explaining why imperfect is okay

19:45  The need for business and clinical education

21:22  The money mindset

32:30  Knowing how to make the biggest impact on your business

37:27  Deciding which ideas to take action on and which to hold off on

 

Resource:

 

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