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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

The CashPT Lunch Hour Podcast is dedicated to helping physical therapists build a successful physical therapy business without relying on Insurance. Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Jul 18, 2019

Channeling the entrepreneur mindset can be difficult for a first-time business person, but it’s paramount to your success as a cash practice owner. Luckily, Aaron has laid out exactly how to tap into it in his brand-new book that you can get right now for FREE -- just pay shipping and handling. In this audiobook reading, he gives you an exclusive sneak peek into The CashPT Blueprint, the #1 resource for building and scaling your cash-based clinic. You’ll hear how to create a high-converting opt-in for your website and the 5 principle traits of entrepreneurs that you must internalize and apply to your business for it to thrive. If you’re ready to build a practice that can run on its own, create financial freedom for you and your family, and will be worth selling, don’t miss this exclusive reading or the opportunity to grab a copy before they’re gone.


“Perfection is a business killer… All you’re doing is letting excuses get in your way of forward progress and becoming successful.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:09 - The number one principle for effective lead generation systems

3:19 - How to choose the content for your opt-in, create a cover, and get it published

6:37 - How to create an opt-in page to collect your leads

7:39 - Why you need to follow up with subscribers right away, and how often you need to touch base with them 

13:15 - Understanding the difference between expenses and investments to tap into the entrepreneurial mindset

14:41 - Successful entrepreneurs don’t do it alone: How to set up systems in your business to ensure success

16:18 - How to plan backward from your financial goals to level up your money mindset

19:14 - Why hiring employees is one of the best investments you can make in your business

22:46 - How good is good enough? Ditching analysis paralysis and taking imperfect action

 

Resources:

 

Connect with Aaron:

Jul 11, 2019

One of the benefits of running a cash practice is the flexibility you have in running your own business: you decide how many patients you treat, the hours you work, and the price you charge. But what if you want more? Sarah Duvall is a physical therapist who found herself frustrated at the lack of accurate information available when she was trying to alleviate her own pelvic pain. After selling her second cash practice, she focused her energy on educating as many people as possible, and now she’s helping millions with her courses and membership sites. Today, she joins Aaron to chat about the resources she’s created for patients and PTs alike. She shares how she started -- and sold -- two cash-based practices before starting her online business, and how she leveraged email marketing before it was trendy. Sarah says one of the secrets to her success is being opinionated, so you’ll hear exactly why she thinks it’s so important to reach beyond the doors of a clinic to heal the masses. If you’re ready to grow your reach and make your knowledge available, don’t miss the advice she drops in this episode.

 

“The more opinionated I am about something, the more I tend to find my tribe.”

-Sarah Duvall

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:07 - How Sarah’s experience with physical therapy as a kid inspired her to join the profession

4:42 - Why Sarah started her first cash practice -- and how she sold it and opened location number two

13:40 - How Sarah added value to her business to make it worth more at the point of sale

21:07 - Why it’s important to be transparent and opinionated, and why it’s a great thing if not everyone likes you

24:10 - What got Sarah started in the online space, and how she made $1,000 on her first product

30:04 - How Sarah creates material for patients and fellow PTs, and how she keeps them separate in her business

34:21 - Sarah’s number one strategy for making the most of her time, and her favorite way to reach patients and cultivate word-of-mouth referrals 

39:35 - The one thing Sarah would do differently and the biggest thing she’s learned

42:35 - Why Sarah is focusing more on educating physical therapists

47:38 - Sarah’s advice for anyone hoping to run their business online, and her message to women who want to start a family at the same time

 

Resources:

 

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Jul 4, 2019

Unfortunately for patients and new physical therapists, the same mindset that convinces PTs to rely on insurance tells them that they need a physician’s permission to treat anyone. Nicole Cozean is a pelvic PT who left the hospital bureaucracy to open her cash practice and challenge the misconceptions that are keeping PTs from their full potential and patients from better treatment. Three years later, she runs a clinic with five PTs and has built a culture that allows them to see their worth. She treats dozens of patients a week, some of whom travel from states away. Today Nicole joins Aaron to bust the myths surrounding the treatment hierarchy, fill you in on how she gets a consistent stream of clients (without physician referrals), and challenge you to unlearn the limiting beliefs that are holding you back. You’ll also hear why she focuses on patient education for marketing and the one change she made to her website that’s increased her traffic and inquiries. She’s fired up and you don’t want to miss it.

 

“What kind of care do you want to provide? If you work backward from there, sometimes you’ll find that underneath some of your fear or apprehension is the actual drive to start your own thing.”

-Nicole Cozean

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here! 

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:05 - How Nicole went from being a physical therapy patient to a hospital PT to owning her own practice

15:07 - The one pivotal day that let Nicole know she belonged in pelvic PT

21:14 - Where you need to go before you do anything else if you want to start a cash practice

23:41 - Why Nicole decided to raise her rates, how she knew it was time to hire, and how she’s creating a culture where her PTs understand the value of their treatment

34:18 - The secret to finding the right employees for your clinic and why PTs fresh out of school might be a better option than someone with years of experience

38:18 - How Nicole markets her practice to get a consistent stream of new patients and the number one thing she refuses to do in her business

45:42 - What single piece of content did Nicole create that’s helped her get patients from 20 U.S. states and several other countries?

51:40 - Nicole’s big plans for the next six months

54:55 - What needs to happen for young PTs to unlearn some of their limiting beliefs about their expertise and worth?

1:03:04 - What pelvic PT students need to know to ensure their success

 

Resources:

 

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Jun 27, 2019

When you’re stuck in the PT mill, it can be hard to believe that there’s a better way to practice. Elizabeth Wergin found herself at a crossroads last year after a decade in physical therapy: she could walk away from the field she loved or she could take the leap into opening her own clinic. One year after launching, she’s doubled her rates, is working on her own wellness collaborative and is healing patients on her own terms. In this episode, she joins Aaron to tell you how she did it. You’ll hear how she’s getting 85% conversion rates from discovery visits, the mistakes she wants you to avoid, and the one thing she did that tripled her monthly income. If you want to fail-proof your practice, don’t miss what she’s got to say.

 

“When you get a person to talk about why they’re there and why they need their pain gone, they get it.”

-Elizabeth Wergin

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

4:25 - How a family tragedy inspired Liz to get out of the PT mill and how she got inspired to start her own cash-based practice

8:31 - What Liz did to get her husband on board with her new business venture

14:07 - The one thing Liz wishes she’d done from the beginning and how Aaron helped triple her monthly income

17:53 - How she handles patients who question her about not accepting insurance

19:20 - What’s changed for Liz since hiring a coach and how she doubled her rates in the first year of business

24:30 - How Liz finds the right patients and gets them to say yes

29:57 - Why it’s important to work for something that lights you up and how Liz is setting goals that fulfill her

35:07 - Liz’s best advice for starting a cash practice and making sure entrepreneurship is right for you

43:31 - Why you need to let yourself get uncomfortable and get to the real root of people’s pain

 

Resources:

 

Connect with Liz:

 

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Jun 20, 2019

How can you immediately get better at sales and generate more income for your cash PT business? All it takes is asking the right questions. In this episode, Aaron shares the top five questions you must be asking potential patients. They’ll stop you from feeling sales-y and explaining your value to people by leading them to see the value themselves. You’ll also get some bonus questions to help you close, techniques for dealing with objections, and instructions for getting exact scripts you can use in your practice today for free. With this training in your arsenal, you’ll never have to worry about getting patients to pay cash for physical therapy again!

 

“People don’t make analytical decisions about their health, they make emotional decisions.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:27 - The realization that made Aaron raise his rates and how he learned sales to make it happen

14:23 - You’re talking to your patients about the wrong thing. Here’s why you need to stay away from analytical conversations

16:12 - What is permission-based selling?

17:50 - The top five questions you must be asking your patients

21:41 - Three bonus questions that will help you close the sale

23:00 - What to do if you get an objection

25:00 - Objections aren’t no’s. Here’s what they usually mean

26:50 - How you can get a PDF of these questions, scripts to use in your practice, and follow up sales training from Aaron all for free

 

Resources:

 

Connect with Aaron:

 

Jun 13, 2019

What’s the number one way to get patients into a new cash-based PT practice? Derek Nielsen leveraged the power of community in his first year as a business owner and is already on track to hit six figures in year two. In this episode, he joins Aaron to tell you how he did it. He shares how he booked and delivered valuable workshops with other health-based businesses to generate leads without spending a dime. You’ll also hear about his other successful marketing tactics and the tactics that weren’t so successful. Further, Derek addresses some mental blocks you might have about going cash-based, how to break through them, and how to keep your costs low to hit your year one goals.

 

“They want their life back… That person is not thinking about cost, they’re thinking about solutions. And if you can be a solution, you can’t really put a dollar sign on that.”

-Derek Nielsen

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

7:58 - Why it’s important to aim high and sell big, and how Derek makes selling PT simple

13:16 - How to get over your money objections by remembering that you are not the patient

15:52 - The #1 marketing tactic that drove patients to Derek’s practice in the first year

16:58 - How you can book workshops to get in front of potential clients, deliver stellar results, and get them in your door

28:15 - Why you have to provide value before asking for a penny

31:08 - How you can approach referrals from all angles for low-energy, high-converting marketing

42:23 - What’s the difference between sales and marketing? How is Derek actually selling his services after getting people in his clinic?

46:40 - Ideas for structuring your packages and why you don’t need to worry about someone getting “better” before they’ve used all of their sessions

51:55 - Derek’s advice to keep your costs down and hit your year-one goals

 

Resource:

 

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Jun 6, 2019

What do you need to do to launch your cash practice in the next year? Tyler Shelton is finishing up his CashPT residency and is gearing up to open his practice in the coming weeks. He joins Aaron in this episode to share exactly what he’s done since starting work on his business six months ago. You’ll hear what’s gone into his clinical space, the tech he’s using, how he plans to drive traffic to his new website, and why you need a mentor ASAP. You’ll also hear the advice he wishes he’d taken and the number one thing he recommends if you’re ready to transition to a cash-based practice.

 

“Being available is the most important thing, and I’m not going to be available if I don’t take imperfect action.”

-Tyler Shelton

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:11 - What Tyler has done over the past six months to get ready for his clinic’s opening

5:19 - The piece of advice Tyler wishes he’d taken

7:02 - What a brand new cash PT clinic looks like and what your space needs for treating patients

10:11 - The most important thing Tyler’s learned while preparing for launch

11:21 - What you need to keep in mind about marketing your PT practice

12:58 - How Tyler has grown as a therapist since leaving the insurance hamster wheel and working with Aaron

20:11 - The tools, software, and tech you need to start your cash PT business

27:29 - Why the insurance system is bad for patients and why dedicated cash-based therapists are necessary to provide better treatment

36:33 - The #1 thing you need to do to start your own cash practice and hit the ground running

 

Resource:

 

Connect with Tyler:

 

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May 30, 2019

Is there ever a right time to hire your first employee and start scaling your business? Yes, and the time is probably right now! Everything that happens within your business helps you make money, but not everything is a money-making activity. In this episode, Aaron brings you into the CashPT Platinum Mastermind so you can hear exactly how to identify and focus on income-generating tasks and how to outsource the rest. You’ll hear how to adjust your mindset around hiring, how to prioritize money-making activities early in the day, and some content strategies that will save you time and effort while still genuinely connecting with your audience. Grab a pen and paper so you can work along!

 

“The most important things to make sure you do at the start of your day are income generators.”

-Aaron LeBauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:35 - How do you know when it’s time to start scaling your business?

10:00 - Is it ever too early to hire?

14:37 - Stop looking at employees as an expense: How to start hiring to buy your time back

18:38 - What you need to do right now to determine the things you should outsource

22:57 - Content creation: How can you outsource aspects of content production and social media management to people who don’t speak the language of PT?

26:30 - Does it help you make money or is it a money-making task? How to prioritize your income-generating activities

32:25 - How to efficiently create content that speaks to your audience so that you can focus on direct money makers

 

Resource:

 

Connect with Aaron:

May 23, 2019

What does it take to become a go-to expert in your field for clients, fellow entrepreneurs, and the media? Tony Stephan is a Registered Dietitian and Certified Personal Trainer who has been featured on platforms like Fox News, Women’s Health, and Reader’s Digest. After getting his start in personal training at 18, he became an R.D. by 23; his online coaching business turned him into a sought-after national expert for the media and a mentor for other dietitians. In this episode, Tony joins Aaron to discuss how you can become newsworthy and choose to see your own success. You’ll hear how to start building a media portfolio, how to leverage your formal training, and how to condition your brain to think like an entrepreneur.

 

“It’s not, ‘I have to,’ it’s, ‘I get to’.”

-Tony Stephan

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

1:57 - How Tony went from a fitness fanatic as a teenager to a registered dietitian by 23

14:05  - Nutritionists, weight loss coaches, and registered dietitians: What’s the difference?

19:37 - Throw out your resume! Hear how to separate yourself from other coaches by using social proof to showcase the real-world application of your formal education

23:17 - How to find out the number one thing your audience wants to see from you

24:50 - What you need to do to start building a portfolio and get noticed by the media

30:30 - Get your head out of the clouds: Why it’s okay to “eat dirt” for a while

37:27 - The difference between successful entrepreneurs and failing entrepreneurs. You need to get connected to this one HUGE thing

41:07 - Do you see problems or solutions? How to condition your brain to think like an entrepreneur

 

Resource:

 

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May 16, 2019

What’s your next chapter in life and business? To elevate your business success, you may need the help of Andrew Tran, a Physical Therapist and entrepreneur who discovered how to promote a brand or message through merchandise and apparel. After starting a traveling PT service, Andrew shifted his entire direction towards his online business Physio Memes, which sells funny Physical Therapy Shirts that spread the PT message and unite PTs everywhere. Today, you’ll get to learn some of Andrews top reasons why you should start an online business NOW. You’ll also find the quick guide to selling merchandise, the secret to Instagram success, organizational strategies for growth and breathing room, and more! So join Aaron and Andrew to learn more about your next step into online businesses and merchandise marketing.



“There’s no one hack for Instagram.”

-Andrew Tran

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Time Stamps:

2:10 - Traveling PT? Why Andrew committed to the seemingly absurd path and why it was all worth it

8:05 - Don’t think you can open your own business? Andrew reveals why you actually can and what it will take to do so

14:27 - Here’s what Andrew says is the secret to Instagram success (Hint: It’s simpler than you think)

20:04 - How to do marketing and run ads outside of Instagram or Facebook

28:24 - The beginner’s guide to selling merchandise for your brand

36:07 - 2 Ways to organize your business and create more breathing room for your time, money, and growth

40:00 - What the field of competition looks like for Physical Therapy, PT Merchandise, and online businesses

44:39 - Why you need to transition to an online business NOW and not later

 

Resource:

 

Connect with Physio Memes:

 

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May 9, 2019

On today’s episode of The CashPT Lunch Hour, Aaron talks with Rob Vining, PT who is the co-founder of PTLive and Telehealth expert.

Aaron and Rob discuss the ins and outs of Telehealth and how to use technology in a physical therapy practice. You’ll learn a lot from Rob by listening to his insights about the use of Telehealth to expand the scope of your business. Listen in to hear Rob’s technology tips and tricks!

“If I can stay dedicated and keep focused, I’ll be able to succeed.”

-Rob Vining

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:26 - The transition from clinical practice to Telehealth

9:07 - The origin of Rob’s Telehealth system

13:28 - Experiences of the patient and the practitioner with Telehealth

15:29 - Rob’s advice and answers to common questions

23:09 - What to know before starting a Telehealth practice

29:13 - The future of the physical therapy practice

30:38 - Differences between Telehealth and in-person visits

36:12 - Rob’s tips for creating a solid Telehealth practice

39:29 - Pushing Telehealth into the realm of physical therapy

40:55 - The future of Telehealth

Resources:

 

Connect with Rob:

 

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May 2, 2019

How do you start a 6-figure online business and get over 295,000 followers on Instagram? The perfect example would be today’s guest, Jason Maxwell. After starting JMax Fitness, Jason created massive online success and now helps others do the same. Listen to find out how to get 6,000 followers in 24 hours. In this episode, you’ll learn how to reach 6-figures fast AND the secret to upgrading to 8-figures. So don’t wait! Listen now to get started on your first steps toward $100K.

 

Get a FREE Copy of Jason Maxwell’s Book Online Fitness Profits To Claim The 7-Step Guide For Creating A 6-Figure Online Fitness Business

CLAIM YOURS NOW

 

EXCLUSIVE FOR CASHPT NATION:

DM Jason On IG (@jmaxfitness) and He’ll Send You His 7 Deadly Sins Of An Online Fitness Pro!

 

“I made my #1 focus on acquiring customers… You always have to keep chasing and getting new customers.”

-Jason Maxwell


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Time Stamps:

1:58 - Why your bullies might be your source for success

9:34 - Discover the secret to success that has been following you around your entire life

14:37 - Social media curse: How social media can create massive income while also creating the most depressed generation ever

19:28 - Get paid to tan: Why failure doesn’t mean you should stop and how to use e-books to jumpstart your demand

26:09 - Whether online fitness or cash-based physical therapy, you need to go ALL IN to reach full potential. Find out why from Jason’s story.

31:09 - Want to make 8-figures easy? Jason reveals the secret ingredient you need to get there

38:09 - The 3 keys to blowing past 100K followers on Instagram in under 12 months

46:39 - How to start your 6-figure online fitness business TODAY and avoid the 7 deadly sins of an online fitness pro

 

Resource:

 

Connect with Jason Maxwell:

 

Connect with Aaron:

Apr 25, 2019

Want to keep growing your business while also having a passion for what you do? Then you need to answer one question that will create unstoppable momentum for your growth. Learn what that question is and more from Dr. Elizabeth Brewer, the founder of Traction Pain Relief & Wellness. Elizabeth shares how her disappointing dream job actually led her to the true recipe for personal and business success. You’ll learn how to discover your WHY, develop your voice in the community, and fuel your passion. With this mix, you’ll find yourself creating the perfect business for your ideal clients.

 

“I can’t treat you well if I don’t know your story.”

-Dr. Elizabeth Brewer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

 Time Stamps:

1:52 - Want to create a PT business like Aaron Lebauer Physical Therapy? It may look different than you originally thought

6:21 - 3-in-1 Motivator: Use this one question to fuel your passion, build rich connections, and meet the exact needs of your clients

11:04 - Would you give your services for free? Find out how Elizabeth developed her growing business through a free start-up service

18:12 - Don’t just settle for serving your clients. How you can use your voice to transform your entire community

23:21 - Why a rebrand might be the exact thing you need to jumpstart your business’s success

30:00 - An expert’s guide to phone calls and home visit consultations

36:52 - The one question that solidifies your sale and builds trust between you and your client

39:55 - Is your business stalling? Elizabeth reveals the secret to breaking out of a slump and creating massive growth in all areas of your life

 

Connect with Elizabeth and Traction Pain Relief & Wellness:

 

Connect with Aaron:

Apr 18, 2019

Guess what? You don’t have to be afraid of failing! Isn’t that freeing? Today’s episode is all about successful entrepreneurship starting from failure. Aaron's featured guest, Gil Zimmerman, started CloudLock, which is now a major part of Cisco. Gil went from a position of firing most of his employees to creating a business worth $300M. Find out how Gil identified his most valuable asset to replace fear with confidence. After discovering a young passion for entrepreneurship, Gil started many businesses that brought some success, but not all of it. But he shares how he identified his primary revenue points and what tools you need to start multiplying your revenue.

 

“Get out of the comfort zone and get in the courage zone.”

-Gil Zimmermann

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:17 - How to know your child is a future million dollar entrepreneur

11:32 - Isreal’s appetite for technology and how Gil entered the world of start-ups

18:24 - The biggest failure of Gil’s life that led to a $300M sale

26:02 - Who will give you the most honest feedback to help you improve your organization and branding

32:23 - 3 steps to crushing high ticket deals and becoming comfortable when the stakes are high

39:20 - Why learning is the greatest skill you could ever develop

44:48 - The 2 characteristics of a successful entrepreneur that you can start using TODAY

50:20 - A sneak peek into the future: What you can expect from tomorrow’s technology

 

Resource: 

 

Connect with Gil:

 

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Apr 11, 2019

You can’t own a business without generating income, and you can’t generate income if you aren’t willing to charge for your services. So why are you hesitant to charge what you’re worth? If you’re worried about selling PT, you’re in the wrong mindset. Aaron is going to dig into what you’re actually selling, what you’re really worth, how to ask the right questions, and how to build your confidence to make the sale. Plus, you’ll get the details on how you can get Aaron’s income acceleration course for free.

 

“How do we create value? It’s not by giving more, it’s by asking more.”

-Aaron LeBauer

 

Apply For The CashPT Platinum Mastermind: 2 Day Sit In

In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:43 - The difference between one-on-one therapy and PT mills, and why people will pay more for individual attention

4:50 - How to ask the right questions to find the “why” and showcase your value

7:59 - Reaching out to touch emotions, and what you’re actually selling

12:14 - How to have confident swagger and communicate your value

15:04 - Why you’re more valuable than you think, and how to start giving yourself the credit you deserve

19:00 - How you can get Aaron’s income acceleration course for FREE

25:19 - Proximity is power: why you need to stop making excuses

 

Resource:

 

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Apr 4, 2019

If you’re thinking about pursuing the life of entrepreneurship, then you’ll need the blueprint for success. Aaron has traveled this journey for over 6 years now and is ready to help you start yours. Join Aaron in this behind the scenes talk to CashPT Nation and hear why you should consider becoming an entrepreneur now. Learn the 3 characteristics of an entrepreneur that will propel you towards freedom instead of being trapped in your job. So listen and start laying the foundation for your growth, fulfillment, and success as an entrepreneur.

 

“Entrepreneurs aren’t born, they're made.”

-Aaron Lebauer

 

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In 2 Days You’ll Learn How to 10X Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Impact and 10X Your Income in 12 Months or Less!


What do you want to hear from the CashPT Lunch Hour?

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Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

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Time Stamps:

1:05 - Why working out will improve your decision-making skills

4:15 - Your idea of being an entrepreneur might be missing this key component for success

7:40 - The 3 characteristics of a successful entrepreneur and physical therapist

12:55 - Do you want to grow as a person and entrepreneur? Do this one thing and you’ll see immediate results

14:07 - The one thing that will separate you from other entrepreneurs and set you up for success even after retirement

17:00 - Your struggle isn’t worth it if you don’t have a reward at the end. So how do you identify the reward you’re going for?

20:55 - If you want to become an entrepreneur, you’ll have to become comfortable with this one thing that you’ll always have in cash-based physical therapy

23:08 - The map you need to cast vision and set up your plan for success in your business

 

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Mar 28, 2019

On the fence about starting your own business? Today, Michelle Bauer shares how she went from fitness trainee to owning 3 fitness studios. Before she was the owner of Nex Level Fitness, Michelle was a mom who wanted to be healthy. What made her take the jump and start her own studio? Listen to find out why she began the journey and how you can do the same, and you don’t need a business degree! This episode will help you realize that your business dreams aren’t that far away.

 

“The outside isn’t who you are… the inside is what needed a whole lot of work.”

-Michelle Bauer


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:52 - Turn fitness into a fun social activity by learning how Michelle developed her ‘functional fitness’ methods

7:26 - Michelle shares why you can start, grow and manage your business successfully, even without a business degree or business background!

12:19 - The 1 requirement for a second-in-command and how company culture impacts your employees

18:57 - The fitness industry as a medical first-step: What doctors can’t do that fitness coaches, chiropractors, and physical therapists stand for

26:00 - Thinking about opening a second location? Michelle gives 2 tips for making your second location profitable and successful

33:30 - Everyone has their limits, but if you help people break down this one barrier, then you’ll 10x their strength AND their life skills

38:19 - Transform your mindset by asking yourself one question that will give you direction for the rest of your life

41:59 - You set your own ceiling, so use Michelle’s strategy for chasing dreams to get your business to the next level

 

Resource:

 

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Mar 21, 2019

What’s the most common objection to cash-based physical therapy? Expense. In this second edition of dealing with patient objections, learn how to tear down the expense objection. Aaron and the team discuss the one question that replaces "expensive" with "valuable"! Listen now to hear how confidence and payment plans create an irresistible service.

 

“Usually, when people know that this is going to work for them, insurance isn’t even in their consideration.”

-Aaron Lebauer

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

3:08 - Time doesn’t heal things correctly: Why clients treat themselves with time rather than your expertise and guidance

7:54 - Your services are more valuable than the cup of coffee clients buy every day, so learn what questions you need to ask them to make them see that!

11:21 - The 3 simple steps to breaking down the objection of expense: Why you can’t just ignore expense, but you need to know how to talk about it well

16:22 - If your clients want to use insurance at your cash-based business, then here is what you need to communicate to them

19:41 - How to use payment plans to minimize the funding hurdle for your clients and get them committed to investment

26:17 - Objections force you to build your confidence. Find out where you should base your confidence and how you should advertise that confidence during a sale

30:26 - One question that changes the entire playing field of the sale without scaring off the customer

 

Resource:

 

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Mar 14, 2019

Have you seen an increase in objections from potential clients? Find some help in this special episode! Get a behind-the-scenes look into how Aaron and his team deal with patients who don’t buy into their services. Hear the one question that needs answering to close any sale. If your client would enjoy your service but can’t see past the price tag, then you need to change their perspective. Listen to get strategies from Aaron, Tyler, and Amber that will help you get to the heart of any person’s need for physical therapy.


“If people come in and they say “No”, it’s because we haven’t answered the right question.”

-Aaron Lebauer



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:42 - Struggling to close sales? How to begin analyzing your system and finding the problems that are causing the failure

6:40 - In evaluating potential clients, Tyler describes who is definitely not coming back and how he can tell

12:21 - Don’t let parents shy away from letting their child’s physical needs get overpowered by their fear of finances: Convincing parents and how to promote the needs of the child

18:09 - The question that solves all questions: How to get to the heart of why someone actually WANTS good physical therapy

24:33 - Cater to your customers’ needs by using this method to predict the path of any sales conversation

29:16 -  Injuries limit people, so find out how you can help people break through their limits and live their best life with their families

34:30 - You're failing to close sales because you’re letting your customer do this one thing to you in the middle of your evaluation

38:58 - What your REAL job is that encompasses more than just physical therapy and how to do it well

 

Resource:

 

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Mar 7, 2019

Your small client base is just what you need to create epic growth for your business! Alexis Sams is here to tell you how to use simple tools for incredible growth in your small business. As a dancer and physical therapist, Alexis transitioned out of the insurance-based clinics to start her own cash-based project. Now, she owns ANS Fitness and Physical Therapy (AZ Dance Medicine Specialists) and is developing an online education platform for dancers and physical therapists. If you’re considering switching to a cash-based clinic, Alexis will tell you why you need to make the switch now. Listen to find out how to capitalize on your customer’s connections to create growth.


“99% of my growth right now is still word of mouth.”

-Alexis Sams



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:19 - Dance teacher become Physical Therapist, Alexis reveals why her love of teaching and the body led her to the profession of physical therapy

7:52 - The 1 thing that made every teaching and physical therapy job unsatisfying for Alexis and what she did about it to create her own way

11:05 - The #1 reason insurance didn’t allow Alexis to treat her clients the way she knew she needed to treat them

15:46 - How to know if you are ready to break off from the insurance-based clinic and start your own cash-based business

20:57 - Know your niche and address your client base: How to cater to the parents of your potential youth customers

25:48 - Alexis’s #1 source of client growth and what she does in marketing to cultivate that growth

32:48 - Creating a successful digital platform can be easy! What strategy Alexis used to capitalize on a need she perceived in the dance and physical therapy communities

38:01 - If you’re struggling today, hear why Alexis believes this time of doubt or confusion is actually going to lead to future success

 

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Feb 28, 2019

Your impossible dreams are possible! Going a little out of the norm, Aaron wants to read you a story today. Sit back and enjoy as Aaron reads the amazing children’s book Charley the Bulldog’s Daring Dream by Andy Frisella. Hear how you can change the world through your dreams and your clinic. If someone has told you that your dreams are impossible, then let Charley teach you what to do with those dreams.

 

“It’s harder to make your dreams come true if you keep them to yourself.”

-Aaron LeBauer



What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

  

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:08 - The backstory of a children’s book and why this is relevant to you!

3:29 - Dreams cause you to break the mold: How Charley uses enthusiasm to make dreams happen

5:32 - What passion and devotion can create when applied to dreams according to Charley

7:43 - How to react when people doubt your dreams

9:47 - The 2 things you need to start right now to make your dreams happen

11:54 - Fear controls other people, but Aaron wants you to do this with other peoples’ fear

13:05 - Aaron’s dream: The biggest way Aaron hopes to change the world through PT

 

Resources:

 

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Feb 21, 2019

In this episode, hear why gaining more clients is actually the opposite of success! Dr. Josh Satterlee is today’s featured Chiropractic guest. As a Chiropractor, business coach, and owner of Clinic/Gym Hybrid Solutions, Josh wants to help people get healthy and have more time for themselves.

Hear why unifying the professions of the health care system will help doctors and patients improve their health fast. Also, learn how you can double your profits while working the same amount of time. That means the same amount of clients! Make more money AND spend more time with your family by using Josh’s tips in this episode!


“You can legislate your way into anything, but it doesn’t mean you’re actually good at it.”

-Josh Satterlee

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:15 - Have patients that you’re struggling to help? Why you might lack the essential knowledge to complete your patient’s treatment

10:27 - How a unified language in health care will improve treatment for patients, doctors, and everyone involved

20:27 - The key to racking up committed clients is not found in numbers. Get your ideal clients through this one principle

26:56 - Build motivation and unlock the universe for your patients by implementing these 2 principles into your approach

34:22 - Chiropractors don’t get the respect they deserve, but there is one place that they are appreciated. What Josh is doing to help raise awareness of the benefits of Chiropractors

42:34 - If you’re motivated by freedom, you’ll want to scratch the model of business you’ve been stuck in your whole career. Double your profit without doubling your fulfillment.

49:26 - Are you still trying to gain success by gaining more clients? Josh tells you why you’re doing business wrong

53:51 - When you look at your priority list, you should be able to have these 3 priorities at the top of the list. Hear how you can fix your priority list if you realize it’s missing things

 

Resources:

 

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Feb 14, 2019

Online marketing and Facebook Ads can seem complicated and expensive. But you have tools right in front of you to grow your client list and amplify your value. Aaron invites Jacob Campos, his Online Marketing and Facebook Ads expert, to share 5 ways for you to enlarge your current marketing base. Hear how you can double your current customers without targeting the wrong audience. Jake explains why Facebook’s business helps your business. Listen to find out how!


“You actually get better results at optimizing if you just spend $50 in one day.”

-Jacob Campos

 

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:51 - Separating yourself through your price: The 1 thing people will pay $5000 for in the physical therapy and personal fitness industry

11:00 - 2 Questions you can ask your customers to make them realize why they need your services

15:33 - The personal story behind Jake’s desire to assist people in their health and fitness journey. How Facebook Ads can boost your ability to help people

26:02 - Are you satisfied with the knowledge you have? Maybe you shouldn’t be. Hear why Jake continually moves forward in how he can improve himself to offer greater value to his customers

40:05 - The Pros and Cons of Facebook Ads--Facebook wants your money, so how do you take advantage of that and re-optimize your ads to target your ideal audience?

48:24 - What you need to do before you offer your product to your customers: The power of testimonials

55:06 - The #1 way for you to capture the attention of a target audience and sharpen your content for their viewing

1:08:13 - Instead of trying to get new customers, just clone your current ones! What you can do to double your client list without finding a new “type” of customer

 

Resources:

 

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Feb 7, 2019

Are you trying to use online marketing to boost your customer traffic? You may be missing out on the most powerful tool out there! Today’s episode features YouTube and Video Marketing expert Liz Germain. There are secrets that you need to know to grow your YouTube channel and Liz is here to share them. Listen to hear how you can get more customer exposure through Liz’s YouTube marketing strategies.

 

“People are thinking really really small when it comes to YouTube, but the power of this platform is insane.”

-Liz Germain


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

1:54 - There is one event that changed Liz’s perspective on life and fitness: How Liz became an international online fitness professional

6:34 - The Secret to Entrepreneurship: How you should define successful entrepreneurship and what you can do to take the first steps towards influencing millions of people

13:50 - Fighting Internet Hate: When you need to block people and when you need to use challenges to improve your knowledge

19:11 - Over 80% of all consumer internet traffic is video traffic. Find out what strategies you can use to create videos that answer the questions they are trying to get answered

23:20 - Why YouTube and Pinterest serve as excellent sources for finding new customers and offering services people are looking for

28:27 - The top 3 ways to get your video to rank on YouTube: How you can find the right niche of keywords to get traffic on your channel

34:23 - A guide to creating a new YouTube channel and using landing pages to collect views and promote your page

44:26 - You’re missing an important part of your channel’s traffic! How video comments bring in customers

47:33 - Start using YouTube to its fullest potential! What you don’t know about this powerful platform.

 

Resources:

 

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Jan 31, 2019

Any healthcare professional needs to be a good entrepreneur. Dentists, physical therapists, chiropractors, or whatever profession you are, you need to know how to run your business. Today’s show features Mark Costes, a dentist, dental coach, private practice coach, and so much more. Mark is the founder of both Dental Success Institute and Horizon Schools of Dental Assisting. He is also the author of the internationally recognized book Pillars of Dental Success. Not only that, but he is also the host of The Dentalpreneur Podcast. Listen now to hear how to be a successful entrepreneur. Start applying these principles and you’ll not only see success, but you’ll see satisfaction.

“Effort is more important than talent.”

-Mark Costes


What do you want to hear from the CashPT Lunch Hour?

Tell us here!

 

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

 

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

 

Time Stamps:

2:38 - How a broken jaw led Mark to go into dentistry and how he transferred to starting and owning over a dozen private dental practices

7:59 - Why effort is more important than talent and how Mark used his own weaknesses to fuel and refine his strengths

12:26 - The perfectionist mindset: What you may be masking if you are a perfectionist and why you need to get the CEO work done before you get the clinician work done

16:51 - If you have multiple practices, you need to implement THIS principle to streamline your systems and maximize cash flow

22:47 - Dentists have more private practices than physical therapists do. Find out why that is, and how cash-based physical therapists can learn from the dental industry

29:03 - The biggest challenge dentists face when it comes to costs and prices. Hear the 2 main reasons customers reject care from dentists that also apply to physical therapy

33:49 - Your success is built on more than just your services. What Mark noticed would help his practices achieve success and how he started coaching people on this

39:12 - The 1 thing that helped Mark’s coaching career and how The Dentalpreneur Podcast became so successful

 

Resources:

 

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